3 demographic trends shaping the future of graduate and adult enrollment
Preparing for the end of Grad PLUS: 4 strategies to rethink graduate cost and aid
Is your local market saturated? Here's an approach to finding students beyond your backyard
International enrollments are shrinking. Your program must adapt.
Latest Posts From This Blog
-
How graduate enrollment leaders are keeping up with changing recruitment expectations
In our third survey with NAGAP, we asked graduate enrollment leaders about their experiences with recruitment. Here are three trends that our research demonstrated about graduate recruitment tactics.
Blog -
4 tactics to reach, recruit, and enroll “stealth shoppers”
Ten years ago, we interviewed dozens of partner institutions, who said 20% of their prospective graduate and adult students were stealth shoppers on average. This year, our partners estimated that more like 80% of their prospects are stealth, on average.
Blog -
Are you losing grad and adult enrollments at the last minute? Try these 4 strategies.
Developing an effective yield strategy is just as important at the graduate level, if not more so. Many prospective adult students are not only considering different program options, but also weighing going back to school against other priorities such as work and family—meaning their enrollment decisions are constantly in flux.
Blog -
Business candidates want personalized marketing from you—here’s how to do it well
Learn how institutions can use student data to create a curated experience for graduate business candidates.
Blog -
Business candidates want personalized marketing from you—here’s how to do it well
Recent EAB research found that graduate business candidates are willing to provide their personal information in exchange for receiving a more personalized experience while searching for a right-fit program.
Blog -
Why two thirds of graduate enrollment leaders may leave their jobs
EAB Adult Learner Recruitment and NAGAP recently surveyed several hundred graduate enrollment leaders on their current staffing challenges. Here are three key conclusions we observed—and what institutions can do to combat these issues.
Blog -
Is your digital front door open?
One crucial component of a diversified strategy is organic lead generation, which refers to lead gen efforts that you are not paying for directly (unlike digital ads or buying search keywords). As you might imagine, your institution’s website—or, as I like to call it, your “digital front door,” is a great platform to source organic leads.
Blog -
Two ways to improve support services for adult learners with learning disabilities
When building out support services for adult learners, one population to prioritize is students with learning disabilities, such as ADHD. This blog will outline steps your university can take to best support this population.
Blog -
Understanding the basics of bot-generated leads
It’s no secret that lead generation for graduate and adult programs can be challenging. Common points of frustration for enrollment leaders include high cost per lead and lower-than-desired conversion rates.
Blog
Great to see you today! What can I do for you?