College costs: How enrollment teams can address parent and student concerns
What you need to know about hyper-personalization in enrollment marketing
Modern student marketing tactics to engage Gen Z
How higher ed marketers can adapt to Google’s third-party cookie changes
Latest Posts From This Blog
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What the TikTok ban could mean for enrollment marketers
TikTok has become a defining platform for Gen Z, shaping how millions consume content, connect with peers, and make decisions—including those about their future education. In 2025, app users are now prepping for the aftermath of a national TikTok ban.
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How to write compelling copy for your college website
In my time as a content strategist at EAB—and as a card-carrying digital native—I’ve had the opportunity to share copywriting and content strategy with our partners for web, print, and email. While each platform is important, we know your website is the #1 resource prospective students use in their college research
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How does your enrollment office compare?
In late 2024, we surveyed enrollment leaders at more than 180 institutions around the country to learn about key aspects of their operations and strategy.
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Why do students pick the schools that they do?
Understanding what attracts students to a school when they’re conducting their college search is critical for developing a recruitment strategy. Our latest research reveals both expected and unexpected factors—ranging from affordability to the social and political context of a school’s location—that drive student interest.
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What enrollment leaders are saying about the Great Opt-Out
The percentage of high school graduates attending four-year colleges and universities has seen a historic decline in recent years. We polled more than eighty enrollment leaders from around the country regarding their experiences with this important trend.
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Three ways recruitment has changed in 2024, according to our new high school counselor survey
High school counselors have a front row seat to changing student and family attitudes about college, and their insights are invaluable. Which is why, every year, we survey high school counselors about their workload, well-being, and perspective on changes in student behavior.
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Unlocking the secrets of GA4 engagement rates
Explore website engagement metrics and benchmarks for colleges and universities, to help assess how your institution compares to your peers.
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Modern student marketing tactics to engage Gen Z
Appily’s student marketing team has deployed several innovative strategies that have proven effective with Gen Z. Here’s how we’re cutting through the noise—and how you can do the same.
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How to measure your university website’s performance
Learn the core KPIs to measure your university website's performance metrics and optimize for success and visibility.
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