Students are using AI to research your college. Here’s what you need to know.
How to partner with student influencers in your enrollment marketing
What students look for in a college—and how your virtual tour can help
How to write compelling copy for your college website
Latest Posts From This Blog
-
9 ways recruitment marketing can help address families' growing college cost concerns
Learn how the pandemic increased price sensitivity among college-bound students, what this means for your enrollment outcomes, and nine ways to address families’ growing concern over cost.
Blog -
5 recommendations to create urgency around FAFSA submissions
Here are five recommendations on how to create urgency around FAFSA application submissions.
Blog -
What test-optional admissions could mean for your institution
Many colleges and universities have decided—out of necessity—to offer test-optional admissions for the first time for the fall of 2021. EAB has identified five guiding principles on how to transition to an admissions process without standardized test scores.
Blog -
Engage low-income parents in their students’ college search
Explore insights from our parent preferences survey for three key takeaways to help your recruitment marketing engage low-income families.
Blog -
Which institutions benefit most from countercyclical enrollment growth?
Facing an economic downturn and fierce competition for undergraduate enrollments, colleges and universities are looking for a silver lining: countercyclical enrollments. This tendency for enrollments to increase as the economy declines is well documented. But leadership at four-year institutions shouldn’t get their hopes up. Not every institution benefits equally from these additional students. The Great Recession had a far smaller impact on baccalaureate and graduate enrollments than it did on community colleges and vocational programs.
Blog -
Does your virtual college tour meet today’s digital expectations?
Use this framework to evaluate your current or prospective virtual tour solution and reflect on areas of opportunity to provide maximum value and impact your institutional goals.
Blog -
The demographic cliff is already here—and it’s about to get worse
With dire predictions for fall freshmen enrollments making headlines, colleges and universities are bracing for the financial shock to come. While many are hopeful that even a partial reopening of campuses in the fall will avert worst-case revenue scenarios, they still face a fiercely competitive domestic enrollment market.
Blog -
Make the most of your virtual tour: Strategies that drive engagement
Explore best practices to help your virtual tour stand out and increase student engagement throughout the admissions funnel.
Blog -
Recruitment trends and tactics to consider amid list source uncertainty
Recent cancellations of ACT/SAT tests will have important implications for recruitment strategy. Learn the potential impacts related to targeting strategy, institutional policy, and student testing behavior.
Blog
Great to see you today! What can I do for you?