Students are using AI to research your college. Here’s what you need to know.
How to partner with student influencers in your enrollment marketing
What students look for in a college—and how your virtual tour can help
How to write compelling copy for your college website
Latest Posts From This Blog
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Near-Term Strategies to Combat Transfer Decline
This blog details four quick-win strategies that can help you clean up your transfer student journey.
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What does application growth mean for enrollment outcomes?
Many colleges have seen an increase in applications in recent years, even as the number of college-bound students has decreased. This, along with persistent staffing issues within admissions teams, has led some enrollment leaders to question whether it is worth allocating scarce resources to drive further application growth.
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Are you prepared to recruit ‘Gen P’?
Here are three key insights for enrollment leaders about recruiting this new generation of students.
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Avoid this email strategy to improve your deliverability
Email deliverability is far from the most glamorous part of marketing, but if your audience never sees your communications, all your hard work is for naught.
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How to uncover hidden threats in past enrollment trends
While understanding demographic decline is useful, it’s only one component of the enrollment equation. Adding in the context of changing college-going rates and market share trends allows higher ed enrollment leaders to uncover a fuller picture.
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Are you prepared for what’s next in the enrollment landscape?
The remarkable convergence of crises our nation has faced since the start of the pandemic has amounted to a stress test for higher education, revealing strengths and vulnerabilities that previously went unnoticed, were underestimated, or were perhaps misunderstood.
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When “more” is more: Multiple email addresses means better conversion
We recently analyzed millions of student records to assess the value of contacting students via multiple email addresses in enrollment marketing campaigns. Here’s what we learned.
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Why half of graduate enrollment leaders didn't meet their goals
We asked graduate enrollment leaders about their experiences with goal setting in the second survey of the series we’re conducting with NAGAP. Three themes emerged and shed light on why so many graduate leaders fell short of their goals.
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Is TikTok worth the risk? Dos and don’ts for enrollment teams
Recent bans on TikTok are widespread, concerning, and confusing—but as legislators mull over the possibility of a national ban on the app, there is still time to capitalize on TikTok’s hay day.
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