Students are applying to more colleges than ever before: What this means for your enrollment strategy
Is your college website AI-ready and built to drive enrollment?
Focus on email deliverability, not email delivery
How AI-powered ad filters are disrupting enrollment marketing campaigns
Latest Posts From This Blog
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Students are engaging earlier. Enrollment strategies should follow.
New data show students are engaging with colleges earlier in high school. Learn what this shift means for enrollment timing and recruitment strategy.
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Empower high school counselors to strengthen your recruitment pipeline
High school counselors shape enrollment outcomes. Learn five ways counselors influence college choice and how institutions can better support them.
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Pricing and aid strategy in the OBBB era
In the OBBB era, pricing and financial aid are strategic risks. Learn how enrollment leaders can model, monitor, and adapt to policy shifts.
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Yield management starts at the top of your recruitment funnel
Yield season starts before admission. Learn how early recruitment outreach and post-admit engagement boost applications, deposits, and enrollment.
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Five areas enrollment leaders are prioritizing in 2026
Discover the 5 enrollment priorities leaders are focused on in 2026, based on an EAB survey of higher ed VPEMs and their teams across institutions.
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The opportunity gap undermining your enrollment strategy
Why the .edu drives enrollment in an AI-driven search landscape—and how higher ed teams can strengthen website visibility without a full redesign.
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What enrollment leaders can learn from Alabama’s statewide direct admissions program
Find out how Alabama’s Direct Admissions Initiative, powered by EAB’s Match, delivered $5.1B in scholarships and reshaped statewide college access.
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Is your yield rate okay?
Insights from a new analysis of admissions yield data for enrollment leaders.
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AI visibility is critical when competing for student enrollments
Boost your .edu’s AI visibility with strategies to strengthen E-E-A-T, improve search performance, and protect your brand in AI-driven search.
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