Our Blogs

The hidden cost of bot leads in enrollment marketing

Today’s digital landscape is always evolving for graduate and adult-serving program enrollment marketers. Learn more about bot-created graduate and adult leads, and what to do about them.

How to use state demand data to launch or revitalize programs

When designing new academic programs, faculty and institutional leaders often fall back on the familiar: develop a specialization in my research area, add a prestigious terminal degree in our field, and see what our peers have been developing. Each year, our Professional & Adult Education Forum analyzes statewide employer demand data. Read on for three ways to leverage employer demand data in program decision-making—and don’t forget to check out the demand profile for your state.

AI is changing how students search—here’s how to safeguard your site visibility

Takeaways from the AJCU business deans conference

A few months ago, the Association of Jesuit Colleges and Universities (AJCU) invited our team to join 50+ business school deans and associate deans from around the country for their annual conference. Here’s a recap of the insights these business school leaders shared about their roles, goals, and hurdles.

Leading change in higher education

Last fall, we had the privilege of hosting a gathering of Chief Strategy Officers (CSOs) from leading universities across the US, offering those in attendance a rare and much-needed space to connect, reflect, and tackle the sector’s most pressing challenges.

Five areas enrollment leaders are prioritizing in 2025

Each year, EAB’s Enroll360 team conducts a survey of enrollment leaders to help define our research focus for the coming months. This year we explored ten potential areas of inquiry, from brand management to generative AI.

The us versus them problem

Change is hard – especially in higher education. As institutions grapple with the need for transformation, traditional shared governance processes often fall short, devolving into an “us versus them” dynamic that leads to only incremental progress.

3 takeaways from EAB’s Senior University Leaders’ Roundtable

EAB's Senior University Leaders' Roundtable tackled the sector’s many challenges and shared insights you can activate on your campus.

What the TikTok ban could mean for enrollment marketers

TikTok has become a defining platform for Gen Z, shaping how millions consume content, connect with peers, and make decisions—including those about their future education. In 2025, app users are now prepping for the aftermath of a national TikTok ban.