Adult Education Blog

Do your academic programs meet military students' needs and preferences?

Like other adult learner populations, our research shows that military students are more likely to prioritize shorter completion times and alignment to their post-service career when choosing a program.

Which program type is best for your adult degree completers?

While we know that only about 10 to 15% of this population will go back to school, adult degree completers remain an important audience for institutions.

5 tips to reach, engage, and enroll a more diverse graduate student body

3 Questions—and Insights—About Standardized Tests’ Place in MBA Admissions

Across hundreds of conversations with our partners about MBA programs, one of the thorniest topics has been standardized test scores – nearly always the GMAT but occasionally the GRE – and their use in admissions. Here, we’ve answered the three questions business school leaders most commonly struggle to answer when it comes to standardized tests’ role in MBA admissions.

Marketing to today's adult learner can be cheaper than you think with these 3 social media tactics

Social media is one of the most important spaces where consumers expect to engage with brands, but it can be difficult to align content with current online trends. To increase your college's brand awareness for today’s prospective adult students, PCO units should consider adopting these three social media tactics.

3 ways to incorporate stackable credentials into your graduate programs

Read below for three ways institutions have successfully incorporated stackable credentials into their master’s programs—and provided the enrollment opportunities today’s graduate and adult learners seek.

Struggling to engage busy adult learners? Start by auditing your recruitment emails.

After spending the better part of two decades crafting recruitment communications on behalf of colleges and universities (including our 140+ Adult Learner Recruitment partners), here are a few insights that can put you on the right course for writing your next recruitment email.

3 takeaways on the state of graduate enrollment from our survey of 1,200+ practitioners

To better understand the state of graduate enrollment, we partnered with our friends at NAGAP to survey enrollment leaders across the last two years. Here’s what our surveys of 1,216 GEM professionals revealed about the state—and future—of graduate enrollment management.

Graduate enrollment leaders are burned out. Here’s why—and how you can help.

Beyond the well-documented stressors that come from living and working through a global pandemic, what factors are driving the pressure graduate enrollment leaders face? And how might these stressors influence the future of graduate enrollment management? Here’s what our survey of 1,200+ practitioners tells us.