
3 demographic trends shaping the future of graduate and adult enrollment

What it takes to win in grad and adult enrollment today

Is your local market saturated? Here's an approach to finding students beyond your backyard

We secret shopped 10 graduate programs’ lead nurturing campaigns. Here’s what we learned.
Latest Posts From This Blog
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Should your new program be a standalone degree, concentration, or certificate? Here are 4 factors to consider.
Here are four factors to consider as you weigh whether to offer a full degree program or as a concentration or certificate within a degree program.
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As fintech transforms jobs, higher ed must decide how to prepare students
Fintech jobs are rapidly increasing. EAB dug into labor market data to help partners understand this industry and how to focus a potential fintech curriculum.
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Want to increase graduate and online enrollment? Start by strategically growing your prospect pool.
It’s critical to balance saturating known markets and identifying new, productive lead sources while ensuring you are being as efficient with marketing dollars as possible.
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3 ways to recruit MBA students in a challenging market
Implement these strategies in your MBA recruitment process to keep prospective students engaged and stave off potential declines in applications and enrollments.
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How your law school can better support, enroll, and retain students of color
More students of color applying to law school now than ever before, but successfully attracting, enrolling, and supporting law students from underserved groups requires highly responsive, intent-based recruitment strategies and intentional follow-up, and devoted resources.
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What recent coverage gets wrong—and right—about master’s degrees
Recent news coverage brings up a critical question for higher education leaders: how can colleges and universities ensure they offer master’s programs that are worthwhile investments for students? We dug into the College Scorecard data and shared what higher education leaders need to know.
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3 ways to stop losing adult degree completers
If you hope to graduate adult degree completers, you need to design bachelor’s completion programs with three characteristics in mind.
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3 challenges facing pharmacy schools—and how to meet them
Programs that effectively communicate the value of pharmacy and of their school can significantly increase their odds of growing enrollment, despite market challenges.
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If you’re not preparing students for manufacturing jobs, you should be
As manufacturing companies integrate advanced technology into their business processes, they need new kinds of professionals with Emerging Technology skills to propel the industry forward.
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