Adult Education Blog

How MBA programs can set a winning messaging strategy

With rapid growth in MBA programs and fewer students taking graduate admissions tests, this competition can easily drive up digital marketing bottom lines.

What can big consumer brands teach graduate and adult enrollment leaders?

The good news for schools looking to improve their graduate and adult learner marketing is that big consumer brands are setting an example for higher ed—especially at a time when finding and recruiting prospects is increasingly complex.

6 elements of an effective graduate enrollment management plan—and why you need to build one

Today’s market conditions, combined with expected enrollment shifts in the years to come, mean that it’s more important than ever to have an effective graduate enrollment management (GEM) plan in place. Here’s why your institution needs a robust GEM plan—and how to build one.

3 ways to improve lead conversion for adult and professional programs

Below are three findings that can help institutions optimize their own lead generation and conversion efforts for adult and professional programs.

Considering launching a data analytics program? Here’s what you need to know

Demand for data analytics professionals has skyrocketed in recent years and should only continue to grow. Job postings for data analytics professionals across all degree levels have more than doubled from July 2019 to June 2022.

Interest in online law programs is growing-here's how 2 law schools are entering the online market

As you are considering the future of legal education and potentially, the role of online law programs in your portfolio, here are a few strategies two of our (anonymized) partner law schools are implementing to reach their online program goals.

Do your academic programs meet military students' needs and preferences?

Like other adult learner populations, our research shows that military students are more likely to prioritize shorter completion times and alignment to their post-service career when choosing a program.

Which program type is best for your adult degree completers?

While we know that only about 10 to 15% of this population will go back to school, adult degree completers remain an important audience for institutions.

5 tips to reach, engage, and enroll a more diverse graduate student body