
We secret shopped 10 graduate programs’ lead nurturing campaigns. Here’s what we learned.

Your future grad and adult students’ new search behaviors

3 ways to make your website stand out to graduate prospects

Online or in-person? Here’s where graduate business student demand is heading
Latest Posts From This Blog
-
How going remote will impact your graduate enrollment funnel
Explore three survey results for insight into how students and enrollment leaders are thinking about online and remote instruction during the pandemic.
Blog -
What burgers and fries can teach us about the state of grad program competition
Learn what chains like McDonald's and Culver's can teach us about competition among graduate, professional, and continuing education programs.
Blog -
How 1000+ adult learners said COVID-19 impacted their plans—and what this means for enrollment strategy
We surveyed 1000+ current and prospective adult learners. Here’s how the pandemic has impacted their graduate, online, and professional education plans—and three key takeaways for your strategy.
Blog -
Here’s how to think about ROI from your marketing investments
See common questions (and answers) for measuring and analyzing the impact of marketing investments for recruiting and enrolling graduate students.
Blog -
2 strategies to grow enrollments in your nursing programs (during and after COVID-19)
Learn why growing demand for nurses doesn’t always translate to growth in enrollments—and how you can recruit nurses despite these challenges.
Blog -
Avoid these four graduate, online, and adult program design mistakes
See four common pitfalls of graduate, adult, and online program development—and what you can do to avoid them.
Blog -
How to engage prospective adult learners virtually during COVID-19 and beyond
Learn how your college or university can reach and recruit prospective students of online, graduate, professional, and certificate programs virtually.
Blog -
Tips from a former dean to get stakeholder support for adult-serving programs
See tips for securing stakeholder support and necessary resources to launch your first online program, enhance your marketing strategy, and more, from a former business school dean.
Blog -
3 takeaways from a gathering of nearly 700 adult learner administrators
See the biggest takeaways from the Council of Graduate Schools annual conference—and advice for how enrollment professionals can put students at the center in 2020.
Blog