Adult Education Blog

Adult learner recruitment 101

Institutions have turned to adult learners to offset declines in traditional student populations. But recruiting adult learners presents a host of challenges absent in the traditional undergraduate market.

We asked 100+ professional and adult education leaders about their top priorities

See the results of our survey of 161 professional and graduate education leaders.

Ask these 3 questions to evaluate graduate and online growth partners

Here are the three questions leaders should ask themselves when considering an external vendor—Online Program Management (OPM) providers or otherwise.

What we learned helping 100 universities recruit adult learners

See four important lessons learned from helping 100+ schools recruit students to their graduate, online, and undergraduate degree completion programs.

Why many enrollment leaders struggle with “student-centric” adult learner program design

Read our Q&A with a strategic enrollment planning expert for insights on designing successful graduate, online, and certificate programs for adult learners.

The marketing metrics you should be tracking, but aren’t

The graduate marketing strategy that tripled leads

See how an intent marketing approach generated three times the number of leads for graduate, online, certificate, and undergraduate degree completion programs compared to typical campaigns and saw a 30% average increase in campaign response rate.

3 insights for program growth from our 2019 adult learner survey

We surveyed nearly 1,000 current and prospective students of graduate, online, certificate, and undergraduate degree completion programs. Their answers revealed many surprising findings—and ones that have significant implications for enrollment and recruitment leaders.

Think your graduates don’t need data analytics? Think again.

Employers seek professionals with data analytics skills in occupations with primary job functions far removed from data analytics.