3 strategic actions to support graduate enrollment in today’s policy landscape
What makes your graduate program different? How to find—and prove—your value proposition
We secret shopped 10 graduate programs’ lead nurturing campaigns. Here’s what we learned.
Expanding your domestic student market
Latest Posts From This Blog
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3 key strategies to recruit graduate, online, and adult students
Here are three proven strategies to ensure you are adapting your program development and marketing strategies to recruit adult learners.
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What the 2008 Recession tells us about the future of the adult degree completer market
For many degree completers, the thing that made them re-enroll was a major shift in life circumstances: a catalytic life event. But can a nationwide crisis like COVID-19 become a shared catalyst for millions of potential degree completers?
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COVID-19 is creating a new “lost class.” Here’s how professional and graduate education can help
See strategies leaders of professional and graduate education programs can use to serve and support recent grads in finding lifelong careers.
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Here’s how to meet growing demand for cybersecurity professionals
Learn three steps to meet growing employer demand by aligning program curricula with in-demand cybersecurity certification requirements.
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Accelerate the adult degree completer’s journey to enrollment
For many enrollment leaders, recruiting adult degree completers has been a difficult nut to crack. Learn three strategies to increase enrollment of adults considering finishing their degree.
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How going remote will impact your graduate enrollment funnel
Explore three survey results for insight into how students and enrollment leaders are thinking about online and remote instruction during the pandemic.
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What burgers and fries can teach us about the state of grad program competition
Learn what chains like McDonald's and Culver's can teach us about competition among graduate, professional, and continuing education programs.
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How 1000+ adult learners said COVID-19 impacted their plans—and what this means for enrollment strategy
We surveyed 1000+ current and prospective adult learners. Here’s how the pandemic has impacted their graduate, online, and professional education plans—and three key takeaways for your strategy.
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Here’s how to think about ROI from your marketing investments
See common questions (and answers) for measuring and analyzing the impact of marketing investments for recruiting and enrolling graduate students.
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