Skip navigation
Blog

Is your institution visible in AI search? Here are six questions to ask

Assess your university’s visibility in AI search with 6 key questions on GEO strategy, SEO, and how prospective…
Higher Education Marketing Blog
Blog

Four ways to rethink graduate aid and scholarship strategy amid federal borrowing changes

Discover the four ways institutions can rethink how they award graduate scholarships to make aid spending more strategic,…
Adult Education Blog
Blog

Three ways fraudulent applications may be undermining your graduate enrollment strategy

Discover how fraudulent applications can impact an institution's graduate enrollment success, and how to navigate this challenge.
Adult Education Blog
Blog

3 headwinds shaping graduate and adult enrollment in 2026

Graduate enrollment leaders face new headwinds in 2026—from AI search to Grad PLUS changes. Learn how savvy teams…
Adult Education Blog

Latest Posts From This Blog

  • Looking to Improve the Academic Quality of Your Law School’s Class? Here Are 3 Tips.

    As we all well know, the law school market has been turbulent these last few years. While a multitude of factors led to a spike in law school applications in 2021, if 2022 is any indication, we don’t expect that increase in demand to sustain itself over time. Of course, what hasn’t changed is the pressure law school leaders face to increase or sustain the academic quality of the incoming class.

    Blog
  • Demand for social workers is growing—here are 3 ways to optimize your program for growth

    After helping dozens of EAB partner institutions improve their Master of Social Work (MSW) programs, we recommend these three ways to strengthen your MSW offering and best prepare students for the job market.

    Blog
  • Celebrating 100 Episodes of EAB Office Hours Podcast

    As we approach the 100th episode of the podcast (featuring a conversation with Inside Higher Ed Editor, Scott Jaschik, which will air on April 19) we wanted to share some of our favorite episodes with you. We hope you enjoy listening to them as much as enjoyed making them.

    Blog
  • Launching a first-of-its-kind online program? Use these two strategies.

    Even before the pandemic, enrollment in online graduate programs was increasing 6.7% on average annually. And during the COVID-19, enrollment in online graduate programs has surged, increasing 63% from 2019 to 2020. This growing demand for online delivery is pushing some leaders of graduate and adult-serving programs to adapt programs historically only offered in-person for online or hybrid formats.

    Blog
  • Finding and recruiting adult learners

    Universities throughout the country are facing the same issue—a dramatic decline in the number of high school graduates projected in 2025. COVID-19 has created additional enrollment instability and undergraduate enrollment is being negatively impacted at many institutions while there is growth in online and graduate programs which is accelerating the 2025 forecast.

    Blog
  • Why you should be ramping up your graduate and adult growth strategy now-and how to do it successfully

    From my recent conversations with institutional leaders, it’s clear that many are grappling with tough questions about their graduate and adult enrollment strategy.

    Blog
  • Three key trends to watch in the online graduate market

    By now, you’ve probably heard the news: graduate enrollment boomed in 2020 and 2021, contrary to dreary pre-pandemic projections from the NCES. This growth in grad enrollment was fueled primary by growth in online graduate enrollment. And while some of this growth can be explained by the shift to emergency remote instruction, the surge in online graduate enrollment is also part of a larger shift that began well before the pandemic.

    Blog
  • Here’s how to improve your graduate program rankings

    During my time as the Dean of the F. W. Olin Graduate School of Business at Babson College, the school maintained its ranking as the #1 graduate school for entrepreneurship in U.S. News and World Report, a spot they still hold. In my nearly three years as Dean of Graduate and Adult Learner Recruitment at EAB, many of our partner schools have asked for advice on how to move up in the rankings. Below are three lessons for graduate enrollment leaders looking to improve their school’s rankings.

    Blog
  • Launching tech graduate programs? Here’s how to make them stand out

    How can universities design tech programs to stand out in this increasingly competitive market? After advising more than 40 universities on technology programs in the past year through EAB’s Market Insights service, I can offer three ways to make your graduate technology programs stand out in a crowded market.

    Blog