3 demographic trends shaping the future of graduate and adult enrollment
What it takes to win in grad and adult enrollment today
Is your local market saturated? Here's an approach to finding students beyond your backyard
We secret shopped 10 graduate programs’ lead nurturing campaigns. Here’s what we learned.
Latest Posts From This Blog
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6 common grad and adult lead gen sources, demystified
In comparison to the myriads of sources institutions can turn to for undergraduate names, trying to determine how best to utilize different strategies for unearthing prospective graduate and adult students is challenging. To combat this challenge, you must be implementing and taking advantage of a variety of sources in your lead gen strategy.
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3 best practices for your college website
In my conversations with our university partners, I often refer to the .edu as the “front door” of the institution. We know that students are often interacting with your institution first via your website—and making important first impressions about your school as they navigate your webpages. If your .edu has room for improvement, here are three things you can do now to maximize the enrollment impact of your website.
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What’s driving growth in adult learner revenues?
A major highlight of my past year has been relaunching our Organizational Benchmarking offering within Professional and Adult Education Advisory Services.
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Guiding lessons for your graduate and adult lead gen strategy
As many leaders may be new in the adult learner space, here are three guiding truths to consider when developing a lead generation strategy.
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Have you optimized your financial aid strategy for grad and professional students?
For enrollment leaders interested in building out their financial aid strategy for graduate and professional programs, here are a few steps to get started.
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Graduate students are changing – are your recruitment tactics keeping up?
Enrollment teams know best that as technology and students change, so must the marketing and recruitment tactics to reach them. Here are three key findings from the survey and related strategies that your graduate enrollment team can implement to improve your marketing and recruitment strategies.
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How to make the case for investment in graduate enrollment marketing at your campus
In our recent survey of graduate enrollment leaders, 60% of respondents said enrollment goals for their graduate programs increased since last year. If your team is advocating for additional investment in marketing for graduate programs, you’re not alone. Here are four tips to make the case for resources to grow grad marketing and enrollment efforts.
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4 things graduate enrollment leaders want university presidents to know
Our EAB Adult Learner Recruitment team recently partnered with NAGAP, The Association for Graduate Enrollment Management, to conduct our annual surveys of graduate enrollment leaders around the country.
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Tackle the three biggest challenges to your nursing program’s enrollment growth
Almost half of baccalaureate programs struggle to recruit faculty, and nursing programs at all levels struggle to secure clinical placements for their students, meaning your program likely faces significant barriers to long-term enrollment growth.
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