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Latest Posts From This Blog
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4 conversations from UPCEA’s annual conference—and what’s next for PCO units
Read about four notable insights taken from UPCEA's annual conference.
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The disconnect between graduate enrollment goals and resources, according to university leaders
Read on to see three insights university leaders shared about growing graduate enrollment on their campuses.
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How to capitalize on the rising demand for graduate-level interdisciplinary degrees
When conferrals for master’s degrees in interdisciplinary studies grew by over 10,000 in five years, graduate enrollment leaders and EAB experts all took notice.
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AI is changing the game for graduate and adult student recruitment—here’s how
How could AI transform the ways we reach and recruit students? Learn more about how hyper-personalization can impact adult learner recruitment.
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How to mitigate marketing fatigue in higher education
Learn how to mitigate marketing fatigue in higher education through message testing, creative optimization, and high-quality lead generation. Read more.
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Didn’t hit your FY25 graduate enrollment goals? You’re not alone.
Nearly one-third of surveyed graduate enrollment management (GEM) professionals said their programs did not meet fall 2024 headcount goals.
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Over half of graduate enrollment staff are considering resigning—here’s what you can do about it
Staff retention has always been a top priority for graduate enrollment leaders, but mounting challenges—such as the looming demographic cliff forecasting enrollment declines and a new presidential administration creating funding uncertainty—make retaining top talent both more difficult and more critical.
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Expanding your domestic student market
International students played a major role in post-pandemic enrollment growth, but with the return of a Trump administration, uncertainty now looms for graduate and adult-serving enrollment leaders.
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5 reasons graduate student list-buying is so hard
Read on to uncover five hidden list-buying challenges for enrollment marketers, how much they could be costing your team, and how to solve them.
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