The top 5 ways prospective graduate and adult learners are finding your programs
Why half of graduate enrollment leaders didn't meet their goals
The 4 biggest challenges facing graduate and adult education programs, according to presidents and provosts
Why it’s so hard to find enough domestic leads for online graduate and adult programs
Latest Posts From This Blog
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4 Things You Need for a Successful Graduate Enrollment Management Plan
This blog explores four key components of a successful graduate enrollment management (GEM) plan.
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I’m your future Gen Z adult learner. Here are three ways to hook me with your program webpage.
Here are three crucial tips to keep students’ attention on your program webpages.
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Prospects are tired of your advertisements. Organic social media can change that.
This blog shares two key recommendations related to EAB's organic social media toolkit for professional and adult education.
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Didn’t meet your graduate enrollment goals? Here’s what to do next.
A key component of an effective enrollment management practice is a healthy enrollment funnel. Regularly examining your funnel and addressing problem areas–using the process below–is a first step towards meeting your institution’s enrollment goals.
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What universities should do now in the uncertain OPM landscape
Read our blog to learn about what universities should do to prepare for potential changes to the OPM oversight landscape
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How graduate enrollment leaders are keeping up with changing recruitment expectations
In our third survey with NAGAP, we asked graduate enrollment leaders about their experiences with recruitment. Here are three trends that our research demonstrated about graduate recruitment tactics.
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4 tactics to reach, recruit, and enroll “stealth shoppers”
Ten years ago, we interviewed dozens of partner institutions, who said 20% of their prospective graduate and adult students were stealth shoppers on average. This year, our partners estimated that more like 80% of their prospects are stealth, on average.
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Are you losing grad and adult enrollments at the last minute? Try these 4 strategies.
Developing an effective yield strategy is just as important at the graduate level, if not more so. Many prospective adult students are not only considering different program options, but also weighing going back to school against other priorities such as work and family—meaning their enrollment decisions are constantly in flux.
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Business candidates want personalized marketing from you—here’s how to do it well
Learn how institutions can use student data to create a curated experience for graduate business candidates.
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