Adult Education Blog

4 reasons your labor market analysis isn’t capturing employer demand for graduates

Here’s how to engage your alumni and facilitate lifelong learning

Do you need to sunset academic programs? Consider these 3 steps.

4 takeaways from marketing to graduate students in 2023—and predictions for 2024

Our top five lessons on lead generation for graduate and adult programs in 2024

Learn about five key insights from our lead generation work in 2023—highlighting the resources EAB created to help support you and your team in the new year.

Scaling microcredential programs through employer partnerships? Minimize risk with these 3 practices

This blog shares three practices for scaling microcredential programs that guarantee employer partner participation and minimize cost to mitigate risk.

4 practices to reduce financial risk of microcredentials

This blog shares a few strategies to reduce financial risk of microcredentials and build successful employer partnerships.

How to use marketing to engage program-switchers

Marketing to students by program of interest sounds like a good idea, but with the knowledge that many students apply to programs outside their original program of interest, how can marketers know what messaging will be most effective? Here are three conclusions from our analysis.

To design microcredentials that meet student needs, follow these 3 steps

This blog outlines three steps you can follow to design microcredentials around the needs of your professional and adult learners.