College costs: How enrollment teams can address parent and student concerns
What you need to know about hyper-personalization in enrollment marketing
Modern student marketing tactics to engage Gen Z
How higher ed marketers can adapt to Google’s third-party cookie changes
Latest Posts From This Blog
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Introducing Enroll360: Unlock the power of a thriving recruitment ecosystem
Learn about EAB's connected recruitment ecosystem that allows enrollment leaders to keep pace with students as they pursue these increasingly digital journeys to college.
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How to effectively reach Gen Z in 2022
We surveyed more than 15,000 high school students on their communications preferences. Learn about our key findings and what they mean for your college or university.
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Improving student retention through need-based scholarships
Low-income and working students, who are more likely to be students of color and first-generation students, are less likely to have the ability to pay the tuition and fees required, decreasing their likelihood of persisting to graduation. By providing financial assistance to low-income students, Kansas State University can work to close the achievement gap, prevent low-income students from stopping out of college, and boost retention and graduation rates.
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High schooler test names are in short supply
Professional and Adult Education units and community colleges have long had to recruit students without the benefit of names from standardized tests. Read on to learn their savviest strategies and how to adapt them to bolster your supply of prospect names.
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How the American Rescue Plan will help higher ed
Learn about the major components of the American Rescue Plan affecting higher education institutions as well as guidance for leaders to consider when distributing relief funding.
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9 ways recruitment marketing can help address families' growing college cost concerns
Learn how the pandemic increased price sensitivity among college-bound students, what this means for your enrollment outcomes, and nine ways to address families’ growing concern over cost.
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5 recommendations to create urgency around FAFSA submissions
Here are five recommendations on how to create urgency around FAFSA application submissions.
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3 lessons from fall 2020 and what they mean for future community college enrollments
Many community college leaders’ worst enrollment fears were realized this Fall, as the sector experienced widespread declines. EAB addressed this and more in a series of working groups with over 60 participants, discussing how to adapt Strategic Enrollment Management (SEM) efforts to meet this new challenge.
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“Test-optional” will always be challenging, and it’s not your fault
Explore the challenges and questions colleges, students, and families must consider regarding “test-optional” policies.
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