College costs: How enrollment teams can address parent and student concerns
What you need to know about hyper-personalization in enrollment marketing
Modern student marketing tactics to engage Gen Z
How higher ed marketers can adapt to Google’s third-party cookie changes
Latest Posts From This Blog
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2 ways to jumpstart (or improve) your rural outreach efforts
We identified two tactics colleges and universities can use to start or augment their rural student strategy without investing significant resources.
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3 challenges in building rural relationships (and how to overcome them)
Universities and colleges often encounter challenges when trying to make inroads in rural communities and connect with prospective students. We've outlined three problems—and solutions—for college and university enrollment teams wanting to recruit more rural students.
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How to find high-achieving rural students outside your normal pipeline
To identify rural students with the skills to succeed in higher education, enrollment leaders should to consider Career and Technical Student Organizations.
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Paid search 101: What enrollment leaders need to know
We define common paid search terms and concepts, and share how you can get the most out of your paid search advertising efforts.
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Gen Z wants an authentic experience. Use these Snapchat and Instagram features to deliver it.
We know that Gen Z students want authenticity in their social media connections, including interactions with potential colleges. We've tested new functions within both Snapchat and Instagram intended to cultivate that type of experience. Explore our findings.
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Who are Gen Z transfer students—and three insights to recruit them
See the major findings from our Transfer Benchmarking Survey to compare transfer student recruitment efforts to peers and identify areas for investment and growth.
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What is a market-specific recruitment strategy?
See how Drake University uses different goals and strategies to recruit students in their primary, secondary, and tertiary enrollment markets.
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This classic data analysis can furnish fresh insights for high school visit strategy
Discover how admissions counselors can prioritize the high schools and feeder schools they visit with the RFM model.
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How 2 universities use predictive analytics to prioritize prospective student communications
Learn how two universities use predictive analytics to target high-cost recruitment resources to the students most likely to enroll.
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