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Latest Posts From This Blog
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How 2 universities use predictive analytics to prioritize prospective student communications
Learn how two universities use predictive analytics to target high-cost recruitment resources to the students most likely to enroll.
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What the looming demographic storm means for your state
Uncover the demographic, affordability, and funding trends in your state.
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Your checklist to create a compelling admitted-student website
Take our quick audit to ensure your admitted-student website includes these essential elements to make a compelling case for your college and university, and ensure it serves as a critical tool for winning over undecided students.
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An introduction to influencer marketing for higher education
Just five years ago, the idea of “influencer marketing” was a fringe concept. But today, it is more than a trend—it is a valuable way that brands across industries have increased social engagement online and earned new followers, leads, and customers.
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18 more ideas for engaging admitted students (from the cutting room floor)
Across the country, the yield rates of admitted students have been declining for most institutions for years, as students apply to larger numbers of colleges and competition among schools becomes ever-fiercer. Read our blog for 18 ideas for improved yield communications.
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Crisis response 101 for enrollment teams
Although prospective students are the future of every school, enrollment leaders are too rarely included in campus crisis preparation and few schools have specific enrollment triage plans in place. Learn how to best prepare for and respond to a crisis to protect your school's enrollment.
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How to predict financial attrition by calculating the unmet need cliff
EAB research has uncovered a simple indicator for assessing an excessive level of unmet need for college and university students: the unmet need cliff, a level of unmet need beyond which persistence sharply declines.
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Simplify financial aid language for prospective students
Eliminating jargon in financial aid communication is key to helping prospective low-income students use the resources available to them.
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