Do you have a healthy recruitment ecosystem?
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Competitive intelligence for an era of hypercompetition
Students are using AI in college search. Counselors may not see it happening.
Latest Posts From This Blog
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Enrollment yield best practices
Yield season starts before admission. Learn how early recruitment outreach and post-admit engagement boost applications, deposits, and enrollment.
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Five areas enrollment leaders are prioritizing in 2026
Discover the 5 enrollment priorities leaders are focused on in 2026, based on an EAB survey of higher ed VPEMs and their teams across institutions.
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The opportunity gap undermining your enrollment strategy
Why the .edu drives enrollment in an AI-driven search landscape—and how higher ed teams can strengthen website visibility without a full redesign.
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What enrollment leaders can learn from Alabama’s statewide direct admissions program
Find out how Alabama’s Direct Admissions Initiative, powered by EAB’s Match, delivered $5.1B in scholarships and reshaped statewide college access.
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Is your yield rate okay?
Insights from a new analysis of admissions yield data for enrollment leaders.
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AI visibility is critical when competing for student enrollments
Boost your .edu’s AI visibility with strategies to strengthen E-E-A-T, improve search performance, and protect your brand in AI-driven search.
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Demographics shape the enrollment landscape, but strategy determines success
Enrollment trends diverge from demographics nationwide; see which states outperform and what strategies help colleges thrive despite population shifts.
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The real demographic crisis isn’t national—it’s regional
For years, enrollment leaders have planned around the long-anticipated ‘demographic cliff’ of 2025, which is when we expect the number of 18-year-olds in the U.S. to peak. While that national curve looks unchanged, the regional data tell a different—and sometimes troubling—story.
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How AI-powered ad filters are disrupting enrollment marketing campaigns
Discover how to prevent AI ad filters from blocking your college campaigns with practical tips for smoother, more reliable enrollment marketing.
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