College costs: How enrollment teams can address parent and student concerns
What you need to know about hyper-personalization in enrollment marketing
Modern student marketing tactics to engage Gen Z
How higher ed marketers can adapt to Google’s third-party cookie changes
Latest Posts From This Blog
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The hidden impact of your student recruitment and influence channels
We recently conducted an analysis of how EAB’s Appily college-search platform impacts students’ likelihood to convert. Here's what we learned.
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Test-optional policies: Where we've been and what's next
How have test-optional policies have evolved since the outset of the pandemic, and what is likely to happen next?
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Four areas enrollment leaders are prioritizing in 2024
Each year, EAB's Marketing and Enrollment division conducts a survey of admissions leaders to guide our research and publishing focus for the coming months.
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7 ways to support (and yield) students despite the FAFSA delay
As January came to a close, the Department of Education warned of an even longer delay for institutions to receive FAFSA data—the first half of March. This delay obviously presents several challenges for schools to make financial aid awards in time for students to digest them and decide by the traditional May 1 reply date.
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“Move-in melt” is on the rise: Why it’s happening and 3 strategies to fight it
Move-in melt is a form of student melt, or attrition, that occurs later in the summer, usually just before or on move-in day—a pivotal moment for incoming freshmen. After observing an increase in move-in melt last year, our team has been monitoring this trend.
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Content strategy by generation: 6 insights from our surveys of 22,000 students
To help your enrollment team connect online with today’s students, I want to share 6 key insights from our latest surveys of more than 22,000 students, covering how Millennials, Gen Z, and a newly identified subset of students, Gen P, interact with colleges online.
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How to design a virtual tour that addresses Gen P’s biggest concerns
Because virtual tours are highly trafficked and have the potential to speak directly to students’ concerns, explore how virtual tours can address Gen P’s top concerns in a way that could be more compelling and immersive than other channels.
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Why Enroll360 Match’s partnership with Naviance will transform college admissions
With overall college enrollment continuing a decade-long pattern of decline, much has been said about the need to break down barriers inherent to the traditional admissions model. Such efforts would create a more equitable path to higher education and encourage more Gen Z students to attend college.
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2023 in review: A momentous year in higher ed
2023 was a year of big changes. As we reflect on the past 12 months, we’re sharing what was most popular with our readers this year—including you! Read on to see our 2023 trends and check out resources you may have missed.
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