Students are using AI to research your college. Here’s what you need to know.
How to partner with student influencers in your enrollment marketing
What students look for in a college—and how your virtual tour can help
How to write compelling copy for your college website
Latest Posts From This Blog
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2023 in review: A momentous year in higher ed
2023 was a year of big changes. As we reflect on the past 12 months, we’re sharing what was most popular with our readers this year—including you! Read on to see our 2023 trends and check out resources you may have missed.
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The case for ChatGPT: Leveraging AI for admissions tasks
ChatGPT helps users avoid cumbersome ads and quickly consolidate results for simple inquiries. It can help you overcome writer’s block and even reinvigorate your strategy sessions. If you’ve never used ChatGPT before, I’ll show you how to get started.
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4 AI priorities for enrollment leaders
This blog shares steps enrollment leaders should be taking to benefit from generative AI while mitigating its risks.
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The Role of VPEM as Change Leader
To shed light on what makes someone a true change leader, I sat down with Dr. Joffery Gaymon. As Vice President for Enrollment Management at Auburn University, and Enroll360 partner, Dr. Gaymon has championed several initiatives that have fostered a culture of adaptability and positively influenced enrollment at AU. Here are her lessons for other enrollment leaders.
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How do demographic shifts intersect with college search trends in your region?
EAB’s proprietary audience data sources—from Enroll360 Audiences—offer a unique opportunity to break through that barrier by providing insight into student search behaviors in something close to real time.
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How enrollment leaders should navigate the new FAFSA processing delay
The latest news from the federal government suggests that students and families will be able to access the new form at the end of December, but data from the new FAFSAs will not be available to schools until the end of January. As an enrollment leader faced with this FAFSA conundrum, how can you keep January from going off the rails, and make sure your institution doesn’t end up disadvantaged for this cycle?
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Crafting a Standout Virtual Tour: A Conversation with EAB’s Creative Director of Enroll360 Virtual Tours
In recent years, the world of virtual tours has undergone a significant transformation. We all saw how the pandemic led to a sharp rise in the creation and utilization of virtual tours, but EAB data shows that virtual tours are just as popular today as they were at the height of the pandemic.
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Key takeaways from government guidance on SCOTUS’s affirmative action ruling
The Department of Education finally issued its eagerly anticipated follow-up guidance on the Supreme Court’s SFFA ruling in September. Did it deliver on enrollment leaders’ hopes and expectations? The answer is complicated.
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How 1,000+ prospective HBCU students conducted their college search
Survey responses from HBCU-seeking students indicate clear trends in how students search for and evaluate colleges, which can help HBCU enrollment leaders maximize recruitment among that population. Discover two of our top survey insights to better engage and recruit prospective students.
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