How enrollment leaders should navigate the new FAFSA processing delay
Are you prepared to recruit ‘Gen P’?
How do demographic shifts intersect with college search trends in your region?
Crafting a Standout Virtual Tour: A Conversation with EAB’s Creative Director of Enroll360 Virtual Tours
Latest Posts From This Blog
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3 ways the pandemic has changed Gen Z's college search behavior
EAB's latest report on our New College Freshman survey sheds light on the ways that Gen Z’s college search behavior has changed due to the pandemic.
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Why Colleges Use Data Analytics to Inform Financial Aid Strategy
Through a process known as “financial aid optimization” (or FAO), colleges work to provide a viable path to and through higher education for students from all backgrounds and economic circumstances while balancing that effort against the challenge of maintaining their own financial viability.
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Celebrating 100 Episodes of EAB Office Hours Podcast
As we approach the 100th episode of the podcast (featuring a conversation with Inside Higher Ed Editor, Scott Jaschik, which will air on April 19) we wanted to share some of our favorite episodes with you. We hope you enjoy listening to them as much as enjoyed making them.
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Best Practices for Virtual Events
As a former admissions counselor, I can attest that the rapid transition to virtual recruitment was anything but easy. Seemingly overnight, the pandemic forced us to convert decades’ worth of tried-and-true recruitment tactics into digital alternatives. Schools have seen varying degrees of success with their efforts, but one thing is for certain – virtual events are here to stay.
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6 proven ways to boost your college enrollment
From our extensive testing, we've identified six tried-and-true college enrollment best practices proven to work.
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3 lessons to inform your test-optional enrollment strategy in 2022
At the start of the pandemic, many schools found themselves adopting a test-optional policy practically overnight. As someone who’s worked in just about every type of enrollment job – from being head of enrollment, to director of admissions processing, to a financial aid administrator – I know that this is no easy feat. Going test-optional has wide-reaching implications for your enrollment operations and strategy.
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Campus communication onboarding guide for new students
Effective institutional onboarding communication with new students is extremely challenging. However, if it’s done in a strategic manner, with the right timing, and includes all entities involved in the onboarding process, it can be one of the most powerful tools for student retention and persistence for incoming students at your institution.
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Tips for yielding first-generation and lower-income students
In this era of expanded test-optional policies, college application behaviors are more varied, making deposit decisions even less predictable for enrollment leaders. Students who graduated high school in 2021, especially first-generation and lower-income students, enrolled in college at a much lower rate than previous years. So, to increase your yield rate this year, it will be critical to address the unique needs of underserved students.
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High school counselors need support. Here’s how universities can help.
That perception came through clearly in EAB’s most recent high school guidance counselor survey. Following our 2020 survey where we learned how dramatically COVID-19 had impacted counselors’ work and the students they support, this year we checked in to see what had changed.
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