College costs: How enrollment teams can address parent and student concerns
What you need to know about hyper-personalization in enrollment marketing
Modern student marketing tactics to engage Gen Z
How higher ed marketers can adapt to Google’s third-party cookie changes
Latest Posts From This Blog
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4 Digital Marketing Channels to Harness for Student Recruitment in 2023
When it comes to recruiting Gen Z and optimizing student lead generation, the question isn’t the degree to which you should lean on digital channels; rather, it’s which digital channels you should prioritize at any given time.
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Have Gen Z search behaviors returned to “normal”?
As the pandemic recedes into the background and in-person interactions become the norm once again, many of our partners have been wondering how much they should continue to support virtual programming and resources.
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What do enrollment leaders care most about in 2023? Review our poll results to find out.
I’m going to share highlights from our most recent survey with you, using the results as a framework for broader observations and speculation about the forces defining today’s enrollment challenge.
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That's a Wrap! The Top Content of 2022
As another year comes to a close, our team at EAB is looking back at the top insights from 2022. These are the resources, stories, and tools that resonated with our visitors over the past year.
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What reverse admissions means for the future of college access
With overall college enrollments declining, progressive institutions are looking outside their traditional recruiting channels to find, engage, and admit new students.
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The Supreme Court affirmative action hearings: a guide for the overwhelmed
Explore the key takeaways of the Supreme Court affirmative action hearings, including practical implications for enrollment teams.
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Four initial steps to take when launching a diversity enrollment strategy
In our most recent white paper, we’ve laid out nine steps to enroll more underrepresented students in a high-level framework that covers each stage of the enrollment funnel.
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Want to improve your enrollment marketing campaign? You need a better content library.
To create the ideal campaign asset library, enrollment and marketing teams should keep these seven principles in mind.
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5 Key Areas to Consider When Evaluating a Virtual Tour Solution for Your Athletics Programs
Students are accustomed to high-quality virtual experiences that grab and keep their attention. Many athletic departments have decided to leverage a virtual tour as part of their recruitment strategy.
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