Students are using AI to research your college. Here’s what you need to know.
How to partner with student influencers in your enrollment marketing
What students look for in a college—and how your virtual tour can help
How to write compelling copy for your college website
Latest Posts From This Blog
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Unlocking the secrets of GA4 engagement rates
Explore website engagement metrics and benchmarks for colleges and universities, to help assess how your institution compares to your peers.
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Modern student marketing tactics to engage Gen Z
Appily’s student marketing team has deployed several innovative strategies that have proven effective with Gen Z. Here’s how we’re cutting through the noise—and how you can do the same.
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How to measure your university website’s performance
Learn the core KPIs to measure your university website's performance metrics and optimize for success and visibility.
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Financial Value Transparency readiness: 4 key steps for enrollment leaders
This blog unpacks the new Financial Value Transparency and Gainful Employment (FVT/GE) initiative, and prepares VPEMs for FVT reporting.
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What you need to know about hyper-personalization in enrollment marketing
Without a doubt, “hyper-personalization” is one of the buzziest marketing terms of the decade thus far. Even within higher education marketing and enrollment management, practitioners are hearing about “hyper-personalized” innovations at every turn.
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College costs: How enrollment teams can address parent and student concerns
Learn how institutions can help families navigate financial concerns & discuss college affordability with students with clear comms strategies. Read more.
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How higher ed marketers can adapt to Google’s third-party cookie changes
Explore the future of third-party cookies in higher ed and how Google’s decisions impact marketing strategies for universities.
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3 new Naviance features that are transforming college planning
It’s no secret that engaging Gen Z is a challenge for enrollment teams. That’s why PowerSchool Naviance CCLR, the leading K-12 college, career, and life readiness platform, is launching new features across 2024 to keep students engaged, help them get answers to their most pressing questions, and simplify access to college.
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5 ways to communicate with students about the Fall 2025 FAFSA
EAB expert Brett Schraeder explores five updated recommendations to effectively communicate the delayed Fall 2025 FAFSA release to students and families.
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