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Latest Posts From This Blog
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When “more” is more: Multiple email addresses means better conversion
We recently analyzed millions of student records to assess the value of contacting students via multiple email addresses in enrollment marketing campaigns. Here’s what we learned.
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Why half of graduate enrollment leaders didn't meet their goals
We asked graduate enrollment leaders about their experiences with goal setting in the second survey of the series we’re conducting with NAGAP. Three themes emerged and shed light on why so many graduate leaders fell short of their goals.
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Is TikTok worth the risk? Dos and don’ts for enrollment teams
Recent bans on TikTok are widespread, concerning, and confusing—but as legislators mull over the possibility of a national ban on the app, there is still time to capitalize on TikTok’s hay day.
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Are your admission practices helping or hurting the diversity of your incoming class?
You may be wondering how to admit and yield more underserved students regardless of SCOTUS’ upcoming decision. Here are some recommendations to modify your application review process to help you enroll talented students you might currently be missing.
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4 Digital Marketing Channels to Harness for Student Recruitment in 2023
When it comes to recruiting Gen Z and optimizing student lead generation, the question isn’t the degree to which you should lean on digital channels; rather, it’s which digital channels you should prioritize at any given time.
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Have Gen Z search behaviors returned to “normal”?
As the pandemic recedes into the background and in-person interactions become the norm once again, many of our partners have been wondering how much they should continue to support virtual programming and resources.
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How to build a sustainable model for student equity and increase student success
UNC Charlotte adapted EAB’s institution-level equity audit framework to create their own annual health check of department-level practices. This will hold departments accountable for reviewing policies through an equity lens and keeping student equity an active priority.
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What reverse admissions means for the future of college access
With overall college enrollments declining, progressive institutions are looking outside their traditional recruiting channels to find, engage, and admit new students.
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Four initial steps to take when launching a diversity enrollment strategy
In our most recent white paper, we’ve laid out nine steps to enroll more underrepresented students in a high-level framework that covers each stage of the enrollment funnel.
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