The enrollment-optimized college website


The enrollment-optimized college website

Between reduced name availability and limited in-person events, attracting students and converting their interest has become increasingly difficult.

College websites play a crucial role in attracting and converting prospective students, but they are rarely under the enrollment team’s direct control. Enrollment leaders can and should exert a high degree of influence on portions of the site that most directly impact enrollment outcomes, whether it be owning these pages outright or working in close, ongoing partnership with their owners.

Watch EAB’s video from Emily Bauer, Vice President of Agency Services, to learn why it’s so important to optimize your college website for enrollment and discover what next steps are needed to drive rapid and meaningful performance improvements.

“The student research shares that there is no channel more important to students than the .edu when exploring their college options.”

Emily Bauer, Vice President Agency Services

Watch the other videos in the series

Your website is the number one source of information for both prospective students and their influential parents—and behind each high-performing website is a high-performing team. Watch this video from JP LaFors, Senior Director of Accounts and Strategy at Agency Services, to learn about the five characteristics of a highly successful web team.

While most enrollment teams understand the importance of user testing their college's website, some are reluctant to do it because they think they don’t have the necessary expertise, worry that it requires more time than they can spare, or think it calls for specialized tools they don’t have. This video shares principles for your website's navigation that will improve the experience for prospective students at every stage in their enrollment journey.

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