Students are using AI to research your college. Here’s what you need to know.
How to partner with student influencers in your enrollment marketing
What students look for in a college—and how your virtual tour can help
How to write compelling copy for your college website
Latest Posts From This Blog
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3 ways to engage admitted students on social media
As colleges grow their applicant pools, it can be harder for admissions teams to remain responsive to incoming students and their parents. Social media can be a low-resource tool for solving the problem.
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3 strategies to successfully recruit and enroll underrepresented students
Closing the opportunity gap for students from first-generation, lower-income, BIPOC, and other underrepresented identities has been at the heart of College Greenlight’s mission since 2011. We have partnered with more than 1,500 college access organizations and schools that collectively serve 750,000 students each year.
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Two emerging recruitment tactics that can improve the shape of your class
Many enrollment leaders don’t grapple with this problem until after applications start rolling in, when numbers become stark. But shaping doesn’t start with applications – it starts with recruitment. Here are two emerging recruitment tactics you can leverage to help fill your enrollment gaps.
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4 ways to strengthen your hybrid recruitment strategy
As the world begins to reopen, travel guidelines become more diverse, and student preferences become more varied, the tactics you use to connect with students need to match that variation. Here are a few tips to help you strengthen your hybrid recruitment strategy.
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Here’s how to make your college website more accessible
If prospective students can’t access your school’s website, they’re not going to inquire or apply.
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Are you using the right mix of channels to reach your next class?
College-bound students are using an ever-expanding range of digital channels to research and engage with schools they’re considering. The emerging challenge for enrollment leaders is understanding how to connect with students within this increasingly complicated landscape.
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4 ways your search marketing needs to evolve
Here are four strategies enrollment leaders can adapt to evolve their search marketing and improve performance across the funnel.
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Is the recruitment funnel gone for good?
It has become abundantly that the old ways of describing recruitment as something linear, like a funnel, no longer capture the complexity of students’ college search experiences. Here are three things enrollment leaders need to thrive in this new recruitment ecosystem.
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3 aid policy questions to consider amid the shift to the new Student Aid Index
See three strategic aid policy questions to consider with the new Student Aid Index. Plus, prepare a communication plan that helps you get out ahead of the questions that students and parents already have about what’s coming.
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