18 strategies to combat melt this year
Students are engaging earlier. Enrollment strategies should follow.
A day in the life of a prospective college student using AI in their search
What enrollment leaders can learn from Alabama’s statewide direct admissions program
Latest Posts From This Blog
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Students are keeping their college options open longer. Here’s how to stand out.
Students are applying to more colleges and delaying decisions. Learn how enrollment marketers can adapt with earlier outreach and personalized engagement.
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How to shop for a search visibility audit
Evaluate AI search visibility for higher ed with 6 key questions. Learn how GEO dashboards and audits improve SEO, AI presence, and enrollment results.
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Five questions to ask about your enrollment CRM
Evaluate if your CRM still fits your enrollment strategy. Explore 5 key questions to assess costs, efficiency, vendor fit, and future readiness.
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You’re measuring the wrong moment in the enrollment funnel
Discover why first-source attribution falls short and how multi-source marketing drives higher enrollment through richer student engagement journeys.
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3 uncomfortable truths about AI in college search
AI is reshaping college search. Learn how students use AI to compare schools, form opinions early, and what enrollment leaders must do now.
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7 non-conference staff development opportunities for VPEMs on a budget
Discover 7 cost-effective staff development opportunities beyond conferences that VPEMs can use to support their team's growth.
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The hard truth about admit, yield, and discount rates
Enrollment success is full of trade-offs. Discover why admit, yield, and discount rates often conflict, and how leaders should respond.
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18 strategies to combat melt this year
While summer melt has always been a critical concern for enrollment managers, this summer presents unique challenges that make combating melt more important than ever.
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A day in the life of a prospective college student using AI in their search
AI is reshaping college search. Discover how students use AI to compare schools, costs, and fit—and what it means for enrollment leaders.
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