Our Blogs

Why many enrollment leaders struggle with “student-centric” adult learner program design

Read our Q&A with a strategic enrollment planning expert for insights on designing successful graduate, online, and certificate programs for adult learners.

The marketing metrics you should be tracking, but aren’t

Paid search 101: What enrollment leaders need to know

We define common paid search terms and concepts, and share how you can get the most out of your paid search advertising efforts.

What we learned from 12 system-wide technology implementations

How Wayne State University harnessed virtual reality for student recruitment

Many higher ed IT leaders are looking for ways to use digital transformation to appeal to prospective students and differentiate their institutions in a crowded market. See how Wayne State University used VR technology to bring campus to prospective out-of-state students.

3 traits of the most successful advancement offices—and how to put them into practice

How should colleges and universities invest their scarce dollars in advancement? Here’s how the best advancement offices get the most bang for their buck.

Your college probably isn’t designed for your students

Community colleges have a growing imperative to support post-traditional students. Here's why (and how).

Why a Coordinated Care Network may be the key to improving the student experience

Learn how a Coordinated Care Network solves two key challenges related to the student experience.

Summer reading for college presidents

Get thee to a bookstore: these are the books college presidents need to read now, not later.