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Our Blogs
Get the latest insights from EAB experts on a variety of topics and terrains from enrollment to student success to K-12 education to higher education strategy and beyond.
3 demographic trends shaping the future of graduate and adult enrollment
Focus on email deliverability, not email delivery
What the OBBB and the new Carnegie classification could mean for higher education accountability
4 higher ed alternative revenue ideas that won’t deliver—and what actually will
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Higher Education Strategy Blog
3 takeaways from EAB’s Senior University Leaders’ Roundtable
EAB's Senior University Leaders' Roundtable tackled the sector’s many challenges and shared insights you can activate on your campus.
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Enrollment Blog
What the TikTok ban could mean for enrollment marketers
TikTok has become a defining platform for Gen Z, shaping how millions consume content, connect with peers, and make decisions—including those about their future education. In 2025, app users are now prepping for the aftermath of a national TikTok ban.
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Enrollment Blog
How to write compelling copy for your college website
In my time as a content strategist at EAB—and as a card-carrying digital native—I’ve had the opportunity to share copywriting and content strategy with our partners for web, print, and email. While each platform is important, we know your website is the #1 resource prospective students use in their college research.
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Community College Blog
6 community college trends to watch in 2025
To maintain this forward momentum, community colleges must stay ahead of key trends that could impact the sector, both positively and negatively, in 2025.
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Enrollment Blog
How does your enrollment office compare?
In late 2024, we surveyed enrollment leaders at more than 180 institutions around the country to learn about key aspects of their operations and strategy.
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Student Success Blog
3 hidden retention challenges facing higher ed in 2025
As higher education enters the midpoint of the 2020s, institutions face a wide range of challenges threatening retention and student success.
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Enrollment Blog
Why do students pick the schools that they do?
Understanding what attracts students to a school when they’re conducting their college search is critical for developing a recruitment strategy. Our latest research reveals both expected and unexpected factors—ranging from affordability to the social and political context of a school’s location—that drive student interest.
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Advancement Blog
5 steps to grow your annual giving program on a budget
Advancement teams at smaller institutions face unique challenges—limited budgets, lean teams, and the constant pressure to raise more. In a recent conversation with one of our Advancement Marketing Services partners at a small college, they shared how it often feels like running on a treadmill—working hard but never quite making progress.
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Adult Education Blog
How the new administration may impact graduate enrollment
With every presidential election cycle, education—both K-12 and higher ed—is increasingly in the spotlight. While there is still much we don’t know about how Trump’s campaign promises will play out, there is no question that all facets of the education sector, including graduate education, will be impacted.
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