3 strategic actions to support graduate enrollment in today’s policy landscape
What makes your graduate program different? How to find—and prove—your value proposition
We secret shopped 10 graduate programs’ lead nurturing campaigns. Here’s what we learned.
Expanding your domestic student market
Latest Posts From This Blog
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Mistakes you might be making when marketing online programs
Here are a few of the mistakes your institution may be making when marketing to and recruiting online learners, and how to address them.
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3 challenges you’ll face developing new online programs—and how to meet them
Here are a few of the hurdles academic leaders often encounter when launching online programs and strategies you can use to improve your online programs and the program development process.
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3 tactics for growing law school enrollment during (and after) COVID-19
As the law school community navigates this unique cycle and prepares for the potential long-term impacts of the pandemic on recruitment, here are a few ways admissions teams can continue to assess, refine, and strengthen their tactics.
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Thinking of launching a certificate program? Avoid these mistakes
When thinking about launching certificate programs, here are three mistakes you’ll want to avoid.
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How data science can improve your recruitment marketing strategy
Here are three of the ways data science and analytics can improve your recruitment strategy.
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3 tips for innovative and successful program design
See three principles to consider when developing new programs or reformatting existing programs to appeal to today’s professionals.
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The future of non-degree certificates
Lisa Gevelber, the founder of Grow with Google, dispels the myth that the program presents a threat to higher ed. Instead, says Gevelber, Google is working with community colleges and universities, as well as CTE high schools, on what could become a “game changer” for job seekers.
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What’s your graduate and adult programs’ recruitment reach?
Here are the guidelines you should consider when evaluating your programs' viability and growth potential for local, state, regional, and even national reach.
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To design high-growth graduate programs, use the “Golden Triangle” principle
When choosing a program students look to the “Golden Triangle” of features that matter most: affordability, flexibility, and time to completion. See the changes you can make help make your programs more marketable with respect to these key elements.
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