The top 5 ways prospective graduate and adult learners are finding your programs
Why half of graduate enrollment leaders didn't meet their goals
The 4 biggest challenges facing graduate and adult education programs, according to presidents and provosts
Why it’s so hard to find enough domestic leads for online graduate and adult programs
Latest Posts From This Blog
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The graduate marketing strategy that tripled leads
See how an intent marketing approach generated three times the number of leads for graduate, online, certificate, and undergraduate degree completion programs compared to typical campaigns and saw a 30% average increase in campaign response rate.
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3 insights for program growth from our 2019 adult learner survey
We surveyed nearly 1,000 current and prospective students of graduate, online, certificate, and undergraduate degree completion programs. Their answers revealed many surprising findings—and ones that have significant implications for enrollment and recruitment leaders.
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Think your graduates don’t need data analytics? Think again.
Employers seek professionals with data analytics skills in occupations with primary job functions far removed from data analytics.
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Think twice before relying on international students to solve online enrollment challenges
Complex enrollment barriers and increasing competition abroad make this population challenging to recruit, enroll, and serve.
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2.5 million students abandoned their GME search—learn why
Three lessons for graduation management education programs looking to enroll today's adult learners in an increasingly difficult recruiting environment.
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4 common mistakes graduate schools make in their corporate outreach strategy
Even well-meaning plans for corporate collaborations can veer off-course, especially when it comes to initiating contact and managing ongoing communications. Whether you are creating your corporate relationship strategy for the first time or fine-tuning your existing one, here are four common outreach mistakes you'll want to avoid.
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Ask these 3 questions to design student-centric credentials
Consider these three questions to encourage program completion and reduce future headaches for COE teams.
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Why paid search doesn’t have to break your graduate program’s marketing budget
While most colleges and universities know paid search is valuable for engaging prospective graduate students, many don’t realize they’re overpaying for clicks. Or if they do, they aren’t sure how to bring costs down. Learn five cost-effective rules for paid search.
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How to recruit stealth prospects—based on a year of secret shopping
After a year of secret shopping, here's how to recruit stealth prospects.
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