Adult Education Blog

Here’s how to think about ROI from your marketing investments

See common questions (and answers) for measuring and analyzing the impact of marketing investments for recruiting and enrolling graduate students.

2 strategies to grow enrollments in your nursing programs (during and after COVID-19)

Learn why growing demand for nurses doesn’t always translate to growth in enrollments—and how you can recruit nurses despite these challenges.

Avoid these four graduate, online, and adult program design mistakes

See four common pitfalls of graduate, adult, and online program development—and what you can do to avoid them.

How to engage prospective adult learners virtually during COVID-19 and beyond

Learn how your college or university can reach and recruit prospective students of online, graduate, professional, and certificate programs virtually.

Tips from a former dean to get stakeholder support for adult-serving programs

See tips for securing stakeholder support and necessary resources to launch your first online program, enhance your marketing strategy, and more, from a former business school dean.

3 takeaways from a gathering of nearly 700 adult learner administrators

See the biggest takeaways from the Council of Graduate Schools annual conference—and advice for how enrollment professionals can put students at the center in 2020.

Ask these 3 questions to evaluate graduate and online growth partners

Here are the three questions leaders should ask themselves when considering an external vendor—Online Program Management (OPM) providers or otherwise.

Why many enrollment leaders struggle with “student-centric” adult learner program design

Read our Q&A with a strategic enrollment planning expert for insights on designing successful graduate, online, and certificate programs for adult learners.

The marketing metrics you should be tracking, but aren’t