Adult Education Blog

How to use marketing to engage program-switchers

Marketing to students by program of interest sounds like a good idea, but with the knowledge that many students apply to programs outside their original program of interest, how can marketers know what messaging will be most effective? Here are three conclusions from our analysis.

To design microcredentials that meet student needs, follow these 3 steps

This blog outlines three steps you can follow to design microcredentials around the needs of your professional and adult learners.

Building awareness of your law program is more important than ever

Here are three strategies our Law School Enrollment Services partners are using to increase their reach, build awareness, and grow enrollment.

5 career services to support your professional and adult learners

We asked 3,800+ graduate and adult students about their program preferences. Here’s what they shared.

Earlier this year, our Adult Learner Recruitment team surveyed more than 3,800 current and prospective graduate students and adult learners to learn more about their motivations and expectations when evaluating program options.

Why it’s so hard to find enough domestic leads for online graduate and adult programs

As global conditions continue to fluctuate, so will the state of international lead generation. Regardless of the future, bolstering your domestic lead generation efforts for your online programs will help ensure that your enrollment numbers remain steady regardless of these global changes.

Adult learners: who they are and what they want from college

Get an inside look at who adult learners are, what they want from college, and what your institution can do to support them.

Adult learners’ application behavior is changing—here’s how

As the demographics of prospective graduate students and adult learners change, so do students’ application preferences and behaviors.

The top 5 ways prospective graduate and adult learners are finding your programs

Our Adult Learner Recruitment team recently surveyed more than 3,800 graduate and adult learners to learn more about the ways students are researching and exploring higher ed options. Here’s what we learned about how long students are spending researching programs—and the channels they are using to explore options.