Students are using AI to research your college. Here’s what you need to know.
How to partner with student influencers in your enrollment marketing
What students look for in a college—and how your virtual tour can help
How to write compelling copy for your college website
Latest Posts From This Blog
-
4 ways your search marketing needs to evolve
Here are four strategies enrollment leaders can adapt to evolve their search marketing and improve performance across the funnel.
Blog -
Is the recruitment funnel gone for good?
It has become abundantly that the old ways of describing recruitment as something linear, like a funnel, no longer capture the complexity of students’ college search experiences. Here are three things enrollment leaders need to thrive in this new recruitment ecosystem.
Blog -
3 aid policy questions to consider amid the shift to the new Student Aid Index
See three strategic aid policy questions to consider with the new Student Aid Index. Plus, prepare a communication plan that helps you get out ahead of the questions that students and parents already have about what’s coming.
Blog -
Introducing Enroll360: Unlock the power of a thriving recruitment ecosystem
Learn about EAB's connected recruitment ecosystem that allows enrollment leaders to keep pace with students as they pursue these increasingly digital journeys to college.
Blog -
Improving student retention through need-based scholarships
Low-income and working students, who are more likely to be students of color and first-generation students, are less likely to have the ability to pay the tuition and fees required, decreasing their likelihood of persisting to graduation. By providing financial assistance to low-income students, Kansas State University can work to close the achievement gap, prevent low-income students from stopping out of college, and boost retention and graduation rates.
Blog -
9 ways recruitment marketing can help address families' growing college cost concerns
Learn how the pandemic increased price sensitivity among college-bound students, what this means for your enrollment outcomes, and nine ways to address families’ growing concern over cost.
Blog -
5 recommendations to create urgency around FAFSA submissions
Here are five recommendations on how to create urgency around FAFSA application submissions.
Blog -
What test-optional admissions could mean for your institution
Many colleges and universities have decided—out of necessity—to offer test-optional admissions for the first time for the fall of 2021. EAB has identified five guiding principles on how to transition to an admissions process without standardized test scores.
Blog -
Engage low-income parents in their students’ college search
Explore insights from our parent preferences survey for three key takeaways to help your recruitment marketing engage low-income families.
Blog
Great to see you today! What can I do for you?