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How enrollment leaders should navigate the new FAFSA processing delay
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Are you prepared to recruit ‘Gen P’?
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How do demographic shifts intersect with college search trends in your region?
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Crafting a Standout Virtual Tour: A Conversation with EAB’s Creative Director of Enroll360 Virtual Tours
Latest Posts From This Blog
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Which institutions benefit most from countercyclical enrollment growth?
Facing an economic downturn and fierce competition for undergraduate enrollments, colleges and universities are looking for a silver lining: countercyclical enrollments. This tendency for enrollments to increase as the economy declines is well documented. But leadership at four-year institutions shouldn’t get their hopes up. Not every institution benefits equally from these additional students. The Great Recession had a far smaller impact on baccalaureate and graduate enrollments than it did on community colleges and vocational programs.
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Reevaluating your prospective student communications in the time of COVID-19
There are elements of your communication strategy that are more important than ever to double down on, and others that must be reconsidered or added. There are simple ways even well-meaning institutions can go wrong, and the stakes of getting it wrong are high. EAB is here to support you through this process.
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The demographic cliff is already here—and it’s about to get worse
With dire predictions for fall freshmen enrollments making headlines, colleges and universities are bracing for the financial shock to come. While many are hopeful that even a partial reopening of campuses in the fall will avert worst-case revenue scenarios, they still face a fiercely competitive domestic enrollment market.
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Make the most of your virtual tour: Strategies that drive engagement
Explore best practices to help your virtual tour stand out and increase student engagement throughout the admissions funnel.
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Recruitment trends and tactics to consider amid list source uncertainty
Recent cancellations of ACT/SAT tests will have important implications for recruitment strategy. Learn the potential impacts related to targeting strategy, institutional policy, and student testing behavior.
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More cowbell, please: Creative enrollment responses to COVID-19
See how colleges and universities are incorporating creative tactics into their enrollment strategy during the coronavirus crisis.
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Staying the course: Enrollment marketing strategy during the coronavirus crisis
Michael Koppenheffer, our VP of Marketing Programs, outlines six strategic principles to guide enrollment marketing work during the coronavirus crisis.
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4 lessons to improve yield in an uncertain enrollment season
This year’s yield season is likely to be tough. Making your class—or, in a really difficult market, just minimizing drops in headcount—will require exceptional focus and execution. See four strategies to boost yield in an uncertain enrollment season by improving communication with your admitted students.
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Don’t let your website hurt your student recruitment
When assessing how well or how poorly your school’s website might be serving college-bound students, it’s helpful to consider these three priorities.
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