College costs: How enrollment teams can address parent and student concerns
What you need to know about hyper-personalization in enrollment marketing
Modern student marketing tactics to engage Gen Z
How higher ed marketers can adapt to Google’s third-party cookie changes
Latest Posts From This Blog
-
How to navigate an unexpected transition to admissions without test scores
Many colleges and universities have decided—out of necessity—to offer test-optional admissions for the first time for the fall of 2021. EAB has identified five guiding principles on how to transition to an admissions process without standardized test scores.
Blog -
Fall 2020 enrollment: The truth behind early trends in the community college and graduate certificate markets
How should trends in community college and post-bacc certificates influence the way college and university leaders think about their growth potential this year, and for the years to come?
Blog -
Students are opting out of submitting test scores. Here’s what you need to know
To help VPEMs and their teams navigate this newly test-optional landscape, our analysts looked at the extent to which students are taking advantage of test-optional opportunities. We also considered what institutions can do to make sure test-optional policies support, rather than confuse, students and their families during this already confusing time.
Blog -
Engage low-income parents in their students’ college search
Explore insights from our parent preferences survey for three key takeaways to help your recruitment marketing engage low-income families.
Blog -
Top findings from over 200 enrollment leaders on how they are gearing up for fall admissions during COVID-19
Across July, EAB hosted three virtual working sessions with 54 admissions leaders representing over 50 institutions across the United States and Canada. During this time, we also surveyed over 230 enrollment leaders on their plans for fall admissions given the pandemic. The survey and working sessions delved into how admissions teams are recruiting and engaging with prospective students for fall 2021 and beyond.
Blog -
How are you preparing your admissions and recruitment teams for the fall amid COVID-19?
As plans for reopening remain the focus on most campuses, enrollment teams need to be looking ahead to the critical admissions work they do in the fall to set up their academic classes for the next few years – building strong pipelines, cultivating affinity, engaging prospective students, and generating application demand.
Blog -
Which institutions benefit most from countercyclical enrollment growth?
Facing an economic downturn and fierce competition for undergraduate enrollments, colleges and universities are looking for a silver lining: countercyclical enrollments. This tendency for enrollments to increase as the economy declines is well documented. But leadership at four-year institutions shouldn’t get their hopes up. Not every institution benefits equally from these additional students. The Great Recession had a far smaller impact on baccalaureate and graduate enrollments than it did on community colleges and vocational programs.
Blog -
Reevaluating your prospective student communications in the time of COVID-19
There are elements of your communication strategy that are more important than ever to double down on, and others that must be reconsidered or added. There are simple ways even well-meaning institutions can go wrong, and the stakes of getting it wrong are high. EAB is here to support you through this process.
Blog -
The demographic cliff is already here—and it’s about to get worse
With dire predictions for fall freshmen enrollments making headlines, colleges and universities are bracing for the financial shock to come. While many are hopeful that even a partial reopening of campuses in the fall will avert worst-case revenue scenarios, they still face a fiercely competitive domestic enrollment market.
Blog