College costs: How enrollment teams can address parent and student concerns
What you need to know about hyper-personalization in enrollment marketing
Modern student marketing tactics to engage Gen Z
How higher ed marketers can adapt to Google’s third-party cookie changes
Latest Posts From This Blog
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What the looming demographic storm means for your state
Uncover the demographic, affordability, and funding trends in your state.
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4 pitfalls that create enrollment risk during a crisis—and what to do about them
Campus climate incidents can be unpredictable and cause heightened levels of activism, media and public scrutiny, and reputational damage. Discover the four challenges that enrollment mangers experience during a campus climate crisis.
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Reducing enrollment risk during a campus crisis
It wasn’t luck that made the event go well. Because of UD’s thoughtful and swift response, an incident that could have rapidly escalated into a full-blown crisis was diffused. What can enrollment leaders learn from UD? Let’s look behind the scenes at what was happening on the administrative side, identify the three core elements of UD’s effective response, and see how these elements can be applied to your campus.
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Your checklist to create a compelling admitted-student website
Take our quick audit to ensure your admitted-student website includes these essential elements to make a compelling case for your college and university, and ensure it serves as a critical tool for winning over undecided students.
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An introduction to influencer marketing for higher education
Just five years ago, the idea of “influencer marketing” was a fringe concept. But today, it is more than a trend—it is a valuable way that brands across industries have increased social engagement online and earned new followers, leads, and customers.
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18 more ideas for engaging admitted students (from the cutting room floor)
Across the country, the yield rates of admitted students have been declining for most institutions for years, as students apply to larger numbers of colleges and competition among schools becomes ever-fiercer. Read our blog for 18 ideas for improved yield communications.
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Is poor channel selection undermining your parent outreach?
How do you know which channels to use with parents? One way is to simply ask them. That’s exactly what we did in our recent survey of more than 1,500 households nationwide. Discover the five lessons on channel selection that emerged from their responses.
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Three ways strategic staffing can improve campus visits—and increase enrollments
The more staff full-time equivalents (FTEs) you devote to enrollment activities, the more new students you will enroll in your class come fall. Read three best practices when it comes to FTEs staffing for campus visits.
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Take advantage of global consumer trends to improve your campus visit program
Four ways colleges and universities to turn the campus visit into a personalized experience - without becoming a salesperson and turning off prospective students and their families.
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