Students are using AI to research your college. Here’s what you need to know.
How to partner with student influencers in your enrollment marketing
What students look for in a college—and how your virtual tour can help
How to write compelling copy for your college website
Latest Posts From This Blog
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What the looming demographic storm means for your state
Uncover the demographic, affordability, and funding trends in your state.
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4 pitfalls that create enrollment risk during a crisis—and what to do about them
Campus climate incidents can be unpredictable and cause heightened levels of activism, media and public scrutiny, and reputational damage. Discover the four challenges that enrollment mangers experience during a campus climate crisis.
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Reducing enrollment risk during a campus crisis
It wasn’t luck that made the event go well. Because of UD’s thoughtful and swift response, an incident that could have rapidly escalated into a full-blown crisis was diffused. What can enrollment leaders learn from UD? Let’s look behind the scenes at what was happening on the administrative side, identify the three core elements of UD’s effective response, and see how these elements can be applied to your campus.
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Your checklist to create a compelling admitted-student website
Take our quick audit to ensure your admitted-student website includes these essential elements to make a compelling case for your college and university, and ensure it serves as a critical tool for winning over undecided students.
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An introduction to influencer marketing for higher education
Just five years ago, the idea of “influencer marketing” was a fringe concept. But today, it is more than a trend—it is a valuable way that brands across industries have increased social engagement online and earned new followers, leads, and customers.
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18 more ideas for engaging admitted students (from the cutting room floor)
Across the country, the yield rates of admitted students have been declining for most institutions for years, as students apply to larger numbers of colleges and competition among schools becomes ever-fiercer. Read our blog for 18 ideas for improved yield communications.
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Crisis response 101 for enrollment teams
Although prospective students are the future of every school, enrollment leaders are too rarely included in campus crisis preparation and few schools have specific enrollment triage plans in place. Learn how to best prepare for and respond to a crisis to protect your school's enrollment.
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How to finish in four: Supporting on-time graduation for low-income students
Learn how Temple University's ""Fly in 4"" grants reinvented institutional aid for low-income students to reduce unmet need while incentivizing behaviors associated with on-time graduation.
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Simplify financial aid language for prospective students
Eliminating jargon in financial aid communication is key to helping prospective low-income students use the resources available to them.
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