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Do you have a healthy recruitment ecosystem?

Build a stronger student recruitment ecosystem with acquisition, connective, and reinforcement sources that guide prospects from awareness to…
Enrollment Blog
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Five questions to ask about your enrollment CRM

Evaluate if your CRM still fits your enrollment strategy. Explore 5 key questions to assess costs, efficiency, vendor…
Enrollment Blog
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Competitive intelligence for an era of hypercompetition

Higher ed competition is intensifying. Learn how competitive intelligence helps enrollment leaders protect market share and drive growth.
Enrollment Blog
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Students are using AI in college search. Counselors may not see it happening.

New research reveals a growing gap between student AI use in college search and counselor awareness, with major…
Enrollment Blog

Latest Posts From This Blog

  • Best Practices for Virtual Events

    As a former admissions counselor, I can attest that the rapid transition to virtual recruitment was anything but easy. Seemingly overnight, the pandemic forced us to convert decades’ worth of tried-and-true recruitment tactics into digital alternatives. Schools have seen varying degrees of success with their efforts, but one thing is for certain – virtual events are here to stay.

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  • 6 proven ways to boost your college enrollment

    From our extensive testing, we've identified six tried-and-true college enrollment best practices proven to work.

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  • Campus communication onboarding guide for new students

    Effective institutional onboarding communication with new students is extremely challenging. However, if it’s done in a strategic manner, with the right timing, and includes all entities involved in the onboarding process, it can be one of the most powerful tools for student retention and persistence for incoming students at your institution.

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  • Tips for yielding first-generation and lower-income students

    In this era of expanded test-optional policies, college application behaviors are more varied, making deposit decisions even less predictable for enrollment leaders.

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  • High school counselors need support. Here’s how universities can help.

    That perception came through clearly in EAB’s most recent high school guidance counselor survey. Following our 2020 survey where we learned how dramatically COVID-19 had impacted counselors’ work and the students they support, this year we checked in to see what had changed.

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  • 3 ways to engage admitted students on social media

    As colleges grow their applicant pools, it can be harder for admissions teams to remain responsive to incoming students and their parents. Social media can be a low-resource tool for solving the problem.

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  • 3 strategies to successfully recruit and enroll underrepresented students

    Closing the opportunity gap for students from first-generation, lower-income, BIPOC, and other underrepresented identities has been at the heart of College Greenlight’s mission since 2011. We have partnered with more than 1,500 college access organizations and schools that collectively serve 750,000 students each year.

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  • Two emerging recruitment tactics that can improve the shape of your class

    Many enrollment leaders don’t grapple with this problem until after applications start rolling in, when numbers become stark. But shaping doesn’t start with applications – it starts with recruitment. Here are two emerging recruitment tactics you can leverage to help fill your enrollment gaps.

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  • Here’s how to make your college website more accessible

    If prospective students can’t access your school’s website, they’re not going to inquire or apply.

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