Our Blogs

Is email marketing to prospective students dead? Not so fast.

The new rules for .edu keyword optimization in AI search

Rebuilding your SEO strategy and continuing to stay ahead of emerging trends can feel overwhelming. EAB’s Digital Agency team can help you transform your website into a powerful recruitment tool that connects with today’s students, strengthens search visibility, and drives enrollment growth.

What makes your graduate program different? How to find—and prove—your value proposition

4 lessons on financial sustainability and organizational transformation in higher ed

This blog recaps takeaways from our 2025 chief business officers roundtable on financial sustainability and organizational transformation in higher ed.

How to address the student readiness crisis—and attract students to your teaching programs

The Student Readiness Crisis is multifaceted and requires support from stakeholders across K-12, higher ed, employers, and communities.

Higher education’s top cost savings opportunities

Discover three must-do strategies for short- and long-term cost savings at colleges and universities.

What recent federal policy changes could mean for community colleges

4 conversations from UPCEA’s annual conference—and what’s next for PCO units

Read about four notable insights taken from UPCEA's annual conference.

How provosts are approaching policy pressures and academic program innovations

Read this blog for four takeaways from EAB's gathering of provosts on academic program innovations and their role in shaping higher ed's future.