Why many enrollment leaders struggle with “student-centric” adult learner program design
What do strategic enrollment planning and extreme sports have in common? More than you might think, according to Kevin Shriner, an expert on market research and adult learner program design at EAB and a former faculty member and associate dean of institutional research. Kevin has worked with faculty to develop over 200 graduate, online, and…
The marketing metrics you should be tracking, but aren’t
Impressions. CTR. Conversions. Sometimes marketing jargon can feel like another language. This was top of mind for me as I pored over the results of our recent survey of deans. Over half of these deans told us they anticipate marketing will become more decentralized in the next two to three years. If deans expect to…
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More3 things you need to know about the shifting adult learner market
I’m at a local coffee shop across from five high school students—who, from my estimation and eavesdropping, are probably freshman. They are whispering anxiously about college applications (which they haven’t started yet), the cost of college, standardized test scores, and, most curious to me, their options beyond college. Here’s what is striking about their conversation.…
How Houston Baptist University tripled graduate student enrollment
Despite facing enrollment challenges ranging from incomplete applications to a hurricane, Houston Baptist University has significantly grown their graduate program enrollment over the past several years. HBU’s journey has included establishing The Graduate School in 2010, expanding programs, and piloting a number of new recruitment initiatives. Jennie Bailey, Strategic Leader for EAB’s Adult Learner Recruitment…
4 common mistakes graduate schools make in their corporate outreach strategy
When I was first asked to spearhead a new corporate relationship strategy for the business school where I was dean of graduate admissions, I felt a bit apprehensive. From my work with prospective students, I saw firsthand how corporate tuition support had diminished. Many employers had become more reluctant to fund their employees’ continued education…
Want a 57% yield rate on MBA applicants? Look to your late pipeline
I used to either breathe a sigh of relief or lose sleep after the round-three deposit deadline. This was usually the final round of our full-time MBA programs and the results showed the early composition of that fall’s MBA class. In my former life as dean of graduate admissions, I lived or died by these…