What can big consumer brands teach adult learner marketers?
Modern marketing leverages machine learning, advanced targeting, and deep consumer knowledge to personalize messages to drive greater engagement and stronger results. Learn how to translate these same strategies into your adult student enrollment marketing. Advertising is so good these days that sometimes it feels…too good. The purse I just told my husband I plan to…
2.5 million students abandoned their GME search—learn why
As a former MBA student and someone who spent nearly a decade directing the recruiting and admissions efforts of a leading business school, headlines about the impending death of the MBA never come as much surprise to me. However, looking at recent data and thinking about conversations with deans around the country, it is clear…
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Brittany Murchison
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More3 things you need to know about the shifting adult learner market
I’m at a local coffee shop across from five high school students—who, from my estimation and eavesdropping, are probably freshman. They are whispering anxiously about college applications (which they haven’t started yet), the cost of college, standardized test scores, and, most curious to me, their options beyond college. Here’s what is striking about their conversation.…
How Houston Baptist University tripled graduate student enrollment
Despite facing enrollment challenges ranging from incomplete applications to a hurricane, Houston Baptist University has significantly grown their graduate program enrollment over the past several years. HBU’s journey has included establishing The Graduate School in 2010, expanding programs, and piloting a number of new recruitment initiatives. Jennie Bailey, Strategic Leader for EAB’s Adult Learner Recruitment…
4 common mistakes graduate schools make in their corporate outreach strategy
When I was first asked to spearhead a new corporate relationship strategy for the business school where I was dean of graduate admissions, I felt a bit apprehensive. From my work with prospective students, I saw firsthand how corporate tuition support had diminished. Many employers had become more reluctant to fund their employees’ continued education…
Want a 57% yield rate on MBA applicants? Look to your late pipeline
I used to either breathe a sigh of relief or lose sleep after the round-three deposit deadline. This was usually the final round of our full-time MBA programs and the results showed the early composition of that fall’s MBA class. In my former life as dean of graduate admissions, I lived or died by these…