3 takeaways from a gathering of nearly 700 adult learner administrators
See the biggest takeaways from the Council of Graduate Schools annual conference—and advice for how enrollment professionals can put students at the center in 2020.
We asked 100+ professional and adult education leaders about their top priorities
See the results of our survey of 161 professional and graduate education leaders.
The master’s degree bubble has already burst
Weren’t master’s degrees supposed to become the new bachelor’s degree? Explore revised projections from the National Center for Education Statistics.
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Brittany Murchison
Vice President, Partner Success and Marketing, Adult Learner Recruitment
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- Marketing and Recruitment
- Professional and Adult Education
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MoreAsk these 3 questions to evaluate graduate and online growth partners
Here are the three questions leaders should ask themselves when considering an external vendor—Online Program Management (OPM) providers or otherwise.
Why many enrollment leaders struggle with “student-centric” adult learner program design
Read our Q&A with a strategic enrollment planning expert for insights on designing successful graduate, online, and certificate programs for adult learners.
4 common mistakes graduate schools make in their corporate outreach strategy
Even well-meaning plans for corporate collaborations can veer off-course, especially when it comes to initiating contact and managing ongoing communications. Whether you are creating your corporate relationship strategy for the first time or fine-tuning your existing one, here are four common outreach mistakes you'll want to avoid.
Why paid search doesn’t have to break your graduate program’s marketing budget
While most colleges and universities know paid search is valuable for engaging prospective graduate students, many don’t realize they’re overpaying for clicks. Or if they do, they aren’t sure how to bring costs down. Learn five cost-effective rules for paid search.
The campaign strategy that helped one graduate program see a 4.6x increase in applicants
Learn how direct mail can help your recruitment marketing messages stand out to college students, increase the effectiveness of your digital enrollment ads, and boosts results at each stage of the enrollment funnel.
