Here’s what the institutions who grew grad enrollment in 2020-21 did right
Growth in graduate enrollment across the last two years exceeded dreary pre-pandemic growth projections from the National Center for Education Statistics. Graduate enrollment expanded by 2.4% in 2020 and 2.1% in 2021, compared to 0.2% growth projected during this period.
How graduate enrollment leaders are keeping up with changing recruitment expectations
In our third survey with NAGAP, we asked graduate enrollment leaders about their experiences with recruitment. Here are three trends that our research demonstrated about graduate recruitment tactics.
4 reasons your labor market analysis isn’t capturing employer demand for graduates
Program launch is always risky and is even more so when employer demand data does not indicate a strong and growing labor market. Here are four key reasons why labor market data may not be capturing a strong need for program graduates.
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MoreHow graduate enrollment leaders are keeping up with changing recruitment expectations
In our third survey with NAGAP, we asked graduate enrollment leaders about their experiences with recruitment. Here are three trends that our research demonstrated about graduate recruitment tactics.
4 reasons your labor market analysis isn’t capturing employer demand for graduates
Program launch is always risky and is even more so when employer demand data does not indicate a strong and growing labor market. Here are four key reasons why labor market data may not be capturing a strong need for program graduates.
4 tactics to reach, recruit, and enroll “stealth shoppers”
Ten years ago, we interviewed dozens of partner institutions, who said 20% of their prospective graduate and adult students were stealth shoppers on average. This year, our partners estimated that more like 80% of their prospects are stealth, on average.
Are you losing grad and adult enrollments at the last minute? Try these 4 strategies.
Developing an effective yield strategy is just as important at the graduate level, if not more so. Many prospective adult students are not only considering different program options, but also weighing going back to school against other priorities such as work and family—meaning their enrollment decisions are constantly in flux.
Looking to Grow Your Health Care Administration Program? Here Are Four Tips
As more schools will likely develop and offer health care administration programs due to high student demand, zeroing in on the core components of a high-value degree will be essential.
Why half of graduate enrollment leaders didn’t meet their goals
We asked graduate enrollment leaders about their experiences with goal setting in the second survey of the series we’re conducting with NAGAP. Three themes emerged and shed light on why so many graduate leaders fell short of their goals.
