Here’s what the institutions who grew grad enrollment in 2020-21 did right
Growth in graduate enrollment across the last two years exceeded dreary pre-pandemic growth projections from the National Center for Education Statistics. Graduate enrollment expanded by 2.4% in 2020 and 2.1% in 2021, compared to 0.2% growth projected during this period.Â
Navigating Privacy Controls with Google Analytics 4 (GA4)
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Why it’s so hard to find enough domestic leads for online graduate and adult programs
As global conditions continue to fluctuate, so will the state of international lead generation. Regardless of the future, bolstering your domestic lead generation efforts for your online programs will help ensure that your enrollment numbers remain steady regardless of these global changes.
Adult learners’ application behavior is changing—here’s how
As the demographics of prospective graduate students and adult learners change, so do students’ application preferences and behaviors. To better understand how students are choosing which programs to apply to—and ensure our partners are equipped to meet their needs—our Adult Learner Recruitment team recently surveyed more than 3,800 prospective graduate, online, and adult students. Here’s what we learned.
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MoreWhy it’s so hard to find enough domestic leads for online graduate and adult programs
As global conditions continue to fluctuate, so will the state of international lead generation. Regardless of the future, bolstering your domestic lead generation efforts for your online programs will help ensure that your enrollment numbers remain steady regardless of these global changes.
Adult learners’ application behavior is changing—here’s how
As the demographics of prospective graduate students and adult learners change, so do students’ application preferences and behaviors. To better understand how students are choosing which programs to apply to—and ensure our partners are equipped to meet their needs—our Adult Learner Recruitment team recently surveyed more than 3,800 prospective graduate, online, and adult students. Here’s what we learned.
The top 5 ways prospective graduate and adult learners are finding your programs
Our Adult Learner Recruitment team recently surveyed more than 3,800 graduate and adult learners to learn more about the ways students are researching and exploring higher ed options. Here’s what we learned about how long students are spending researching programs—and the channels they are using to explore options.
I’m your future Gen Z adult learner. Here are three ways to hook me with your program webpage.
More than 90% of adult learners surveyed by EAB earlier this year visited the websites of the schools they’re considering. With a generation as well-connected and digitally-savvy as Gen Z, this trend will undoubtedly continue. Here are three crucial tips to keep students’ attention on your program webpages.
4 Things You Need for a Successful Graduate Enrollment Management Plan
To navigate headwinds and meet your goals, here are four key components of a successful graduate enrollment management (GEM) plan.
How can you better support adult learners who are parents or guardians?
Fifty-two percent of student-parents leave school without a degree, compared to only 32% of non-parenting students. In light of these challenges, here are a few solutions and strategies to better support parenting students in their educational journey.
