See the biggest takeaways from the Council of Graduate Schools annual conference—and advice for how enrollment professionals can put students at the center in 2020.
See the results of our survey of 161 professional and graduate education leaders.
Vice President, Partner Success and Marketing, Adult Learner Recruitment
- Marketing and Recruitment
- Professional and Adult Education
Here are the three questions leaders should ask themselves when considering an external vendor—Online Program Management (OPM) providers or otherwise.
Read our Q&A with a strategic enrollment planning expert for insights on designing successful graduate, online, and certificate programs for adult learners.
Even well-meaning plans for corporate collaborations can veer off-course, especially when it comes to initiating contact and managing ongoing communications. Whether you are creating your corporate relationship strategy for the first time or fine-tuning your existing one, here are four common outreach mistakes you'll want to avoid.
While most colleges and universities know paid search is valuable for engaging prospective graduate students, many don’t realize they’re overpaying for clicks. Or if they do, they aren’t sure how to bring costs down. Learn five cost-effective rules for paid search.
Learn how direct mail can help your recruitment marketing messages stand out to college students, increase the effectiveness of your digital enrollment ads, and boosts results at each stage of the enrollment funnel.