3 demographic trends shaping the future of graduate and adult enrollment
Preparing for the end of Grad PLUS: 4 strategies to rethink graduate cost and aid
Is your local market saturated? Here's an approach to finding students beyond your backyard
International enrollments are shrinking. Your program must adapt.
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Adult learners: who they are and what they want from college
Get an inside look at who adult learners are, what they want from college, and what your institution can do to support them.
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4 questions domestic students will ask before applying to your graduate program
Discover the four key questions domestic students ask themselves before they consider applying to your graduate, online, or other adult-serving programs, based on a survey of over 8,000 graduate and adult learners.
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When Grad PLUS disappears: What 8,000+ grad students said about paying for school
Graduate PLUS is gone, cost is rising, and students are more aid-dependent than ever. Learn how schools can adapt pricing and aid to protect enrollment.
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4 predictions for 2026: What’s next for graduate and online enrollment
Graduate education faces disruption from AI, shifting demand, and new enrollment winners. See 2025 trends and four predictions shaping 2026.
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What changed in the graduate lead gen landscape in 2025
Disruptions reshaped 2025 adult & grad lead gen. Learn five trends—from AI search to declining international interest—and how to build a stronger 2026 strategy.
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Here’s how AI is amplifying stealth search behavior.
AI and digital-first search are reshaping student behavior. Learn how to make your .edu visible, improve content, and turn your website into an enrollment engine.
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We secret shopped 40 graduate programs’ lead nurturing campaigns. Here’s what we learned.Â
A well-executed lead nurture campaign can be the deciding factor in the hard-fought race to become one of the 2 (2.24 to be exact) programs your lead applies to. I gave the group of 10 schools a grade across five key characteristics of effective lead nurture strategy. Here’s where they landed.
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The higher ed SEO checklist
To help your institution get ahead of these changes, use this a practical checklist of AI-proof SEO strategies.
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Are you recalibrating your graduate and adult recruitment strategy?
Dive into four adjustments enrollment leaders are making to build stronger, more sustainable pipelines in this unstable environment.
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