We secret shopped 10 graduate programs’ lead nurturing campaigns. Here’s what we learned.
Your future grad and adult students’ new search behaviors
3 ways to make your website stand out to graduate prospects
Online or in-person? Here’s where graduate business student demand is heading
Latest Posts From This Blog
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AI is changing the game for graduate and adult student recruitment—here’s how
How could AI transform the ways we reach and recruit students? Learn more about how hyper-personalization can impact adult learner recruitment.
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How to mitigate marketing fatigue in higher education
Learn how to mitigate marketing fatigue in higher education through message testing, creative optimization, and high-quality lead generation. Read more.
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Didn’t hit your 2024 graduate enrollment goals? You’re not alone.
Nearly one-third of surveyed graduate enrollment management (GEM) professionals said their programs did not meet fall 2024 headcount goals.
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4 key imperatives shaping graduate business student enrollment and lead generation
The graduate business education market is evolving fast, with shifting student expectations, increasing competition for domestic students, and new challenges in lead generation.
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Over half of graduate enrollment staff are considering resigning—here’s what you can do about it
Staff retention has always been a top priority for graduate enrollment leaders, but mounting challenges—such as the looming demographic cliff forecasting enrollment declines and a new presidential administration creating funding uncertainty—make retaining top talent both more difficult and more critical.
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Expanding your domestic student market
International students played a major role in post-pandemic enrollment growth, but with the return of a Trump administration, uncertainty now looms for graduate and adult-serving enrollment leaders.
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5 reasons graduate student list-buying is so hard
Read on to uncover five hidden list-buying challenges for enrollment marketers, how much they could be costing your team, and how to solve them.
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The high cost of low-quality graduate leads
Learn how low-quality graduate student leads hurt your ROI and discover strategies to target high-intent leads to maximize enrollment success. Read more.
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Adult learners: who they are and what they want from college
Get an inside look at who adult learners are, what they want from college, and what your institution can do to support them.
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