Enrollment Blog

Is email marketing to prospective students dead? Not so fast.

The new rules for .edu keyword optimization in AI search

Rebuilding your SEO strategy and continuing to stay ahead of emerging trends can feel overwhelming. EAB’s Digital Agency team can help you transform your website into a powerful recruitment tool that connects with today’s students, strengthens search visibility, and drives enrollment growth.

Does AI personalization improve virtual tour engagement?

We already know that virtual tours are a uniquely effective tool for engaging students, and incorporating personalization can help your institution stand out even further.

Why your messages are getting flagged as spam—and how to avoid it

Despite the growing deliverability challenges, email remains a cornerstone of a robust multichannel strategy.

What students look for in a college—and how your virtual tour can help

EAB’s latest insight paper explores the characteristics that most strongly influence a school’s ability to attract students, along with nine archetypical school personas. Virtual tours are a uniquely powerful tool for engaging today’s students, we explored how to align your virtual tour with your school’s persona for maximum impact.

Why students pick the schools they do, part 2: The institutional personas shaping students’ college choices

In this blog post, we’ll explore nine institutional personas that represent a distinct combination of traits that influence student attraction.

15 Tips for getting the vibe right on your admitted student days

Students want a campus that matches the energy they're looking for. Ensure your Admitted Students Day nails the vibe by following these 15 tips.

AI is changing how students search—here’s how to safeguard your site visibility

Hear from our SEO experts about safeguarding your .edu site’s visibility in the age of AI search and what strategies can help marketing teams stay ahead.

Five areas enrollment leaders are prioritizing in 2025

Each year, EAB’s Enroll360 team conducts a survey of enrollment leaders to help define our research focus for the coming months. This year we explored ten potential areas of inquiry, from brand management to generative AI.