Our Blogs

The analysis you’re forgetting when evaluating your new program’s enrollment potential

We’ve all been there – you’ve had a great idea and you know, just know, everyone else is going to love it. But we can often misjudge how favorably others will react to our precious ideas. That’s a high-cost mistake to make when you’re committing resources to a new academic degree.

How far are students willing to travel to college?

One of the many factors driving students’ choices in the college search process is an institution’s location and proximity to home. This raises the question: how far are students willing to travel for college?

Early-funnel leads might be slipping through the cracks in your lead gen strategy

Current students, alumni, or leads who have expressed interest in your institution are easy to nurture and great to have. But to accrue enough leads to fill your class, you’ll need to use other complementary sources in your plan.

Student success teams are already using AI on a daily basis. Here’s what institutions need to know

EAB set out to understand more about how student success teams are using AI in their day-to-day roles so leadership can develop stronger AI strategies.

What CIOs need to know about this year’s Presidential Experience Lab on AI

To give higher ed CIOs insight into the impact of AI, this blog shares six key takeaways from EAB's Presidential Experience Lab at NVIDIA headquarters.

6 common grad and adult lead gen sources, demystified

In comparison to the myriads of sources institutions can turn to for undergraduate names, trying to determine how best to utilize different strategies for unearthing prospective graduate and adult students is challenging. To combat this challenge, you must be implementing and taking advantage of a variety of sources in your lead gen strategy.

Effective higher education fundraising during crisis

3 best practices for your college website

In my conversations with our university partners, I often refer to the .edu as the “front door” of the institution. We know that students are often interacting with your institution first via your website—and making important first impressions about your school as they navigate your webpages. If your .edu has room for improvement, here are three things you can do now to maximize the enrollment impact of your website.

5 takeaways from EAB’s AI-focused Presidential Experience Lab at NVIDIA

Uncover five takeaways on how AI is transforming higher ed from our Presidential Experience Lab at NVIDIA headquarters.