
3 strategic actions to support graduate enrollment in today’s policy landscape

What makes your graduate program different? How to find—and prove—your value proposition
Adult Education Blog
We secret shopped 10 graduate programs’ lead nurturing campaigns. Here’s what we learned.

Expanding your domestic student market
Latest Posts From This Blog
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3 strategic actions to support graduate enrollment in today’s policy landscape
Making informed decisions in today’s fluid federal policy landscape is critical. Here are some of the changes—and challenges—we’re facing, along with recommendations to position your institution for success amid the upheaval.
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What makes your graduate program different? How to find—and prove—your value proposition
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How to address the student readiness crisis—and attract students to your teaching programs
The Student Readiness Crisis is multifaceted and requires support from stakeholders across K-12, higher ed, employers, and communities.
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4 conversations from UPCEA’s annual conference—and what’s next for PCO units
Read about four notable insights taken from UPCEA's annual conference.
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The disconnect between graduate enrollment goals and resources, according to university leaders
Read on to see three insights university leaders shared about growing graduate enrollment on their campuses.
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How to capitalize on the rising demand for graduate-level interdisciplinary degrees
When conferrals for master’s degrees in interdisciplinary studies grew by over 10,000 in five years, graduate enrollment leaders and EAB experts all took notice.
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AI is changing the game for graduate and adult student recruitment—here’s how
How could AI transform the ways we reach and recruit students? Learn more about how hyper-personalization can impact adult learner recruitment.
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How to mitigate marketing fatigue in higher education
Learn how to mitigate marketing fatigue in higher education through message testing, creative optimization, and high-quality lead generation. Read more.
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Didn’t hit your 2024 graduate enrollment goals? You’re not alone.
Nearly one-third of surveyed graduate enrollment management (GEM) professionals said their programs did not meet fall 2024 headcount goals.
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