Our Blogs

3 things teen parents need campus leaders to know

To shed more light onto the barriers student-parents face, EAB hosted a panel of Generation Hope Scholars at our recent student success summit, CONNECTED18, in October. See what these student-parents shared—and learn how you can best support them.

Your checklist to create a compelling admitted-student website

Take our quick audit to ensure your admitted-student website includes these essential elements to make a compelling case for your college and university, and ensure it serves as a critical tool for winning over undecided students.

China is growing as a university research superpower. Here’s how it could affect U.S. universities.

China has also quickly risen as a premier destination for higher learning–now home to four of the top 50 universities in the world. China’s meteoric research growth could impact U.S. higher education research.

2.5 million students abandoned their GME search—learn why

Three lessons for graduation management education programs looking to enroll today's adult learners in an increasingly difficult recruiting environment.

What student success leaders got wrong, and what they discovered instead

An introduction to influencer marketing for higher education

Just five years ago, the idea of “influencer marketing” was a fringe concept. But today, it is more than a trend—it is a valuable way that brands across industries have increased social engagement online and earned new followers, leads, and customers.

Is your student success strategy ready for the next decade?

As we approach the dawn of a new decade, higher education is entering perhaps the most volatile and uncertain environment any of us have seen in our careers. Read on to understand the challenge and learn what you can do to respond.

Is poor channel selection undermining your parent outreach?

How do you know which channels to use with parents? One way is to simply ask them. That’s exactly what we did in our recent survey of more than 1,500 households nationwide. Discover the five lessons on channel selection that emerged from their responses.

18 more ideas for engaging admitted students (from the cutting room floor)

Across the country, the yield rates of admitted students have been declining for most institutions for years, as students apply to larger numbers of colleges and competition among schools becomes ever-fiercer. Read our blog for 18 ideas for improved yield communications.